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Xponential Fitness and Lululemon Announce Renewal of Partnership

Posted: June 9, 2023 in Chains, Suppliers

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IRVINE, CA – Xponential Fitness (NYSE: XPOF), the largest global franchisor of boutique fitness brands, and lululemon announce the renewal of their partnership, bringing an expanded selection of digital workouts to lululemon Studio. Xponential Fitness will soon be increasing the number of workouts from Pure Barre, Rumble, AKT and YogaSix on the lululemon Studio platform. This collaboration builds upon the success of the initial launch last October and further enhances the offerings available to lululemon Studio members.

lululemon Studio has quickly become a leading destination for on-demand and live-streamed fitness classes. lululemon Studio subscribers have enjoyed access to over 10,000 classes, and now they can enjoy even more variety with the increased number of workouts from Xponential Fitness brands. Not only can members of lululemon Studio stream a diverse range of workouts, featuring Pure Barre, Rumble, AKT, and YogaSix classes, but they can take advantage of discounted classes at the brick-and-mortar locations of these brands across the country.

“Xponential acknowledges the evolving landscape of the modern fitness consumer, who seeks a seamless blend of digital and in-person workouts that cater to their diverse needs,” said Garrett Marshall, President of Xponential+. “In line with lululemon’s vision, Xponential is dedicated to bridging the gap between digital and in-person fitness experiences. We recognize the dynamic expectations of today’s hybrid fitness consumer and are very pleased to continue our partnership with lululemon.”

“We’re thrilled to extend our partnership with Xponential Fitness and bring an expanded selection of their world class workouts to lululemon Studio,” said Celeste Burgoyne, President, Americas and Global Guest Innovation at lululemon. “Our guests are looking for hybrid fitness options, and this extension of our partnership will enable them to continue to access workouts from Pure Barre, Rumble, AKT, and YogaSix both digitally and through in-person fitness experiences.”

The Xponential workouts on lululemon Studio showcase highly skilled instructors from Xponential’s own digital platform, Xponential+ (XPLUS), available with a free trial for those who have not experienced Xponential Fitness’ transformative workouts.

The partnership between lululemon and Xponential Fitness represents a significant step in furthering Xponential’s mission of making boutique fitness accessible to everyone. Xponential Fitness has expanded its digital presence to complement the studio workouts available at their 2,500-plus locations worldwide.

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