Club Insider

World Gym International & Champions + Legends Announce Strategic Partnership for CBD Sport Supplements

Posted: April 8, 2021 in Chains

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LOS ANGELES, CA – World Gym International, the iconic global fitness brand and Champions + Legends, a premium manufacturer of hemp-derived CBD-based sport supplements for preparation, performance and recovery, announce a new partnership for the supply, distribution and education of the Champions & Legends product line.

The partnership with Champions + Legends is one of many new initiatives World Gym International has launched to provide its franchisees and their members with the best possible fitness programming, nutritional guidance, recovery tools and supplements in the gym, at home or on the go.

Pioneers of the personal fitness revolution, World Gym has been the leader in fitness training for forty-five years. Born at the intersection of fitness and Hollywood in Muscle Beach, World Gym has over 230 facilities on 6 continents worldwide. Founded by the legendary Joe Gold in 1976, World Gym remains a powerful leader and innovator in the fitness industry.

Champions + Legends CEO, Sonny Mottahed said this Strategic Alliance is based on mutual values. “World Gym International and Champions + Legends are dedicated to providing products, programs and services that enrich people’s lives through wellness. Through this Strategic Alliance, we will be introducing the fitness and health and wellness benefits of C+L CBD sport supplements to the World Gym Community.”

“Champions + Legends create great CBD products that both elite and everyday athletes use to help smash their goals,” said Jarrod Saracco, Chief Operations Officer of World Gym International. “Our members are asking franchisees for CBD products in both their in-gym and virtual pro shops and our franchisees are happy to have such a proven and trusted partner.”

Champions + Legends is now World Gym’s preferred supplier of hemp-derived CBD supplements. The brand comes with strong product reviews from top tier athlete partners from multiple disciplines. That list boasts James Harrison, a two-time Super Bowl champion and five-time former all-pro football player, Thor “The Mountain” Björnsson, winner of multiple World’s Strongest Man competitions. CrossFit superstars Sara Sigmundsdóttir, Pat Velner and Alec Smith are only a partial list of strength and endurance athletes who are active users of C+L products and partners with the company. All of the C+L athlete partners show great strength and commitment to their craft and an undeniable level of elite athletic performance that World Gym club members can relate to and appreciate.

“Amidst the growing global demand for CBD products, Champions + Legends was created to serve as a trustworthy and reliable source of CBD sports supplements,” said Sonny Mottahed, Founder & CEO. “Our focus is on building community, empowering our clients with knowledge and creating unique formulations designed for those who seek to optimize their physical and mental wellbeing so they can continue to challenge themselves each and every day. The World Gym trainers, coaches and most importantly, their club members that come from all walks of life, are the people we built Champions + Legends to serve.”

Rooted in efficacy, consistency and quality, C+L devotes significant time, resources and technical expertise to research and development around creating ideal product formulations and formats for the varying needs of the motivated athletic consumer. Each product goes through a rigorous six-stage testing protocol to ensure consumers get the exact dosage indicated on the label with no deviation. The entire supply chain consistently employs top-rated industry standards to ensure the exact ingredients and dosage of every product.

Champions + Legends produces eleven products across three series:

  • PREPARE Series – Specifically designed to help start your day or elevate your pre-workout to achieve better results. Products in this series are a perfect complement to your morning or pre-workout routine, allowing you to purely focus on the task at hand.
  • PERFORM Series – Providing midday or mid workout benefits from a custom formulated product that provides you the extra focus needed to finish strong. Universally enjoyed by all and an athlete favorite.
  • RECOVER Series – Our award winning and most comprehensive collection of high concentration CBD products that are solely focused on giving you the tools you need to recover without losing a step. C+L athletes rely on our recovery products day in and day out. C+L RECOVER series includes our RECOVER Muscle Cream that recently awarded best overall lotion for muscle soreness by Men’s Health Magazine.

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