UFC GYM Middle East chooses Technogym for its 30 new openings
Technogym: The Wellness Company
CESENA, ITALY – Technogym, one the world’s leading brands in fitness and wellness products, services and digital technologies and official supplier to the last seven Olympic games, has been awarded a five-year contract to supply its state-of-the-art equipment and digital solutions to UFC GYM Middle East, a world leader in Fitness and Mixed Martial Arts helping people around the world achieve their goals through their Train Different approach to fitness.
UFC GYM launched in the Middle East in Dubai 2016 & has clubs in Oman, Bahrain, recently opening their first club in Abu Dhabi. UFC GYM has rapid expansion plans across the Middle East. UFC GYM has chosen Technogym for its 30 new openings, planned in the next 5 years, because of Technogym’s unique brand, design, innovative technologies, as well as for the structured and effective After Sales Service in the entire Middle East region.
UFC GYM facilities will feature Technogym’s products and digital solutions, such as EXCITE LIVE – the revolutionary range of fully-connected cardio equipment that offers users a new fully personalized training experience – SKILL LINE – that represents the state of the art for performance training – PURE – the most innovative solution in terms of biomechanics, ergonomics and strength – and GROUP CYCLE – an exclusive riding experience in an engaging and challenging atmosphere.
Last but not least, the two companies also share a deep culture in promoting the value and culture of sport and regular physical exercise. UFC GYM brings its fighting spirit to very important CSR initiatives and Technogym, beside supplying the best and most innovative training solutions, aims also at supporting UFC GYM in spreading the culture of sport and fitness as a social opportunity for people’s health and happiness.