Club Insider

Self Esteem Brands Welcomes Anytime France as Newest Anytime Fitness Master Franchisee

Posted: July 12, 2023 in Chains

Self Esteem BrandsSelf Esteem Brands

WOODBURY, MN – Self Esteem Brands (SEB), the parent company of a global portfolio of fitness, health and wellness franchise brands, announces that Anytime France SARL has joined Anytime Fitness as its latest master franchisee.

“With the general recovery of the fitness market in France, the moment is right; we are well placed to bring the Anytime Fitness brand here as we accelerate our growth across the European landscape,” said Sander van den Born, executive vice president of international, Self Esteem Brands. “Working with two exceptional, experienced Anytime Fitness club owners, we are proud to know the brand will play an active role in helping the people of France on their personal health and well-being journeys.”

Anytime France is owned by Benoit Hanssen and Matt Burgess, who successfully operate Anytime Fitness clubs across Italy. Anytime France will open and operate Anytime Fitness clubs across Paris, Ile-de-France, Auvergne, Rhone-Alpes, Provence-Alpes, and Cote d’Azur. Specific locations, counts and opening dates will be announced in the near future.

“We’re excited to bring the biggest global fitness brand to France,” Burgess said. “Coupled with our learnings from neighboring market Italy, and the addition of the local French flavor to the U.S. model, we are confident in our plans for growth, enabling the people of France to meet their fitness and well-being goals.”

With France, Self Esteem Brands will now have Anytime Fitness clubs operating in 41 countries and territories around the globe.

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