Club Insider

Pure Barre Announces Maria Menounos As Brand Ambassador

Posted: August 14, 2017 in Chains

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DENVER, CO – Pure Barre, a large and well-established barre franchise in North America, announced a partnership with host of SIRIUS XM’s “Conversations with Maria Menounos,” AfterBuzz TV CEO and two-time The New York Times best-selling author of the acclaimed “The EveryGirl’s Guide to…” series, Maria Menounos. Officially joining Pure Barre’s community of over 550,000 enthusiasts, Menounos will serve as a brand ambassador for the company to support its core mission of empowering bodies and minds everywhere.

“I fell in love with Pure Barre within the first session,” said Menounos. “I always say ‘work smarter, not harder,’ and feel like Pure Barre is just that – small movements that amount to big, transformative changes both physically and mentally. That special time that’s pure-ly devoted to myself is priceless. I am thrilled to join the Pure Barre family and look forward to spreading the word about its unparalleled technique and powerful community.”

Pure Barre’s partnership with Menounos comes on the heels of founder Carrie Dorr returning to the company earlier this year. Building on Dorr’s original mission when launching the brand in 2001, Menounos will support Pure Barre’s commitment to bringing its technique and community to new audiences – celebrating a healthier, stronger, more empowered life. Additionally, the actress will help further expand the Pure Barre community, helping to spread the word about its new class offerings that will provide a greater variety of challenging workouts for clients.

Menounos officially kicks off her partnership today to celebrate the launch of Pure Barre’s new class offering, Pure Empower. Utilizing the ballet barre, platform, free weights and ankle/wrist weights to challenge the cardiorespiratory system, Pure Empower is a total body strength training and cardio-centric workout designed to sculpt the entire body and increase heart rate while maintaining a low impact nature. As the cardio complement to Pure Barre Classic, the addition of Pure Empower will provide clients with a comprehensive and well-rounded fitness experience. Menounos will support the launch of Pure Empower by spreading the word through her social network and hosting a charity class in support of women’s empowerment this Fall.

“As a strong proponent of female leaders and entrepreneurs, we could not be happier to welcome Maria to the Pure Barre family,” said Scott Breault, chief marketing officer for Pure Barre. “She exemplifies so many of the wonderful qualities that Pure Barre stands for, and can tuck with the best of them, too! We look forward to working closely with Maria to generate greater brand awareness and introduce new class offerings over the coming months.”

Pure Barre continues to thrive in the competitive fitness landscape with more than 450 studios, three times the volume of any other barre concept. The company is projected to open 75 new studios in 2017 and have more than 1,000 studios open in the U.S., Canada and around the world by 2021. For more information about Pure Barre, please visit www.purebarre.com.

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MOSSA