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Life Time’s 9th Annual New Year’s Campaign Supports Company’s Commitment to Serve the Health of All Communities

Posted: December 24, 2020 in Chains

Life Time  - The Healthy Way Of Life CompanyLife Time – The Healthy Way Of Life Company

CHANHASSEN, MN – Millions of Americans set lofty resolutions and fitness goals to kick off 2020… which were promptly kicked to the curb when the COVID-19 pandemic turned our lives upside down. As we enter 2021, Life Time is encouraging everyone to take back control of their health and fitness by taking One Positive Action during its 9th Annual Commitment Day celebrations.

Life Time is committed to helping improve the health of the nation, and is offering a variety of complimentary programming to everyone—available wherever they are, whenever they want—starting on January 1 and continuing throughout the month so that everyone can start the year off on a healthy note, digitally or physically. Life Time’s athletic resort destinations across the nation are open to serve consumers with enhanced health and safety protocols that have been heralded as the gold standard.

Take back control of your health in 2021 with:

  • A month of complimentary access to Life Time’s new digital membership. Life Time Digital brings together customized workout programs, access to premium, on-demand classes, decades of curated content and Apple Fitness+, the first fitness service built around Apple Watch, bringing studio-style workouts to iPhone, iPad, and Apple TV. (info here)
  • A virtual Commitment Day 5K (registration here)
  • A 30-day progressive movement challenge in one or more categories, including walk, run, cycle and swim. You’ll gain the motivation to kick off your goal and the momentum to make it successful. (registration here)
  • Virtual events (group fitness classes, personal training consultations, nutrition advice and more)
  • Goal setting in four key health categories with strategies and weekly motivation available online: Healthy movement, Healthy eating, Healthy mindset and Healthy community

2020 has been a turbulent year, but it’s been especially challenging for American’s overall physical and mental health. A recent study shows there’s been a 32% reduction in physical activity this year and another poll from the Kaiser Family Foundation found that 53% of people say their mental health has been negatively impacted by the pandemic.

“After all the challenges 2020 presented us, we’re inviting everyone to begin with one small step or positive action, and then another, and another and watch it become the momentum that helps take back control of their health,” Life Time Founder, Chairman and CEO Bahram Akradi said. “We launched Commitment Day in 2013 to inspire healthy change and have positively impacted millions of lives over this time. This now is more important than ever before.”

More information on how to take part in Commitment Day is available online at

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