Club Insider

JOOLA Becomes Official Paddle Sponsor of Life Time Pickleball

Posted: April 26, 2023 in Chains

Life Time  - The Healthy Way Of Life CompanyLife Time – The Healthy Way Of Life Company

NEW YORK, N.Y. – JOOLA announces an agreement with Life Time (NYSE: LTH), one of the nation’s premier healthy lifestyle brands, to serve as an exclusive sponsor of Life Time Pickleball.

JOOLA will be the primary pickleball paddle sponsor across all Life Time athletic country clubs offering indoor and outdoor pickleball courts. Members will have access to use JOOLA paddles during open play and Life time’s branded adult beginning Play Learn Love program, and paddles will also be available for sale at Life Time’s Pro Shops, LifeCafes and online.

JOOLA will also host clinics and events across Life Time’s locations with special appearances by pro players and coaches to help grow the sport within the communities it serves.

JOOLA CEO and Owner Richard Lee says, “We are very excited to announce our partnership with Life Time. Their athletic country clubs are world class and the addition of so many permanent pickleball courts is fostering the growth of this incredible sport.”

Bahram Akradi, Founder, Chairman and CEO of Life Time, says “With the existing footprint of our athletic country clubs and our incredible coaches and teaching pros, we saw the opportunity to lead this sport and we took it. We are not just the largest provider of pickleball but also the best, and now we’re thrilled our members will have access to JOOLA’s paddles and offerings.” 

Since the start of 2022, Life Time has built indoor and outdoor pickleball courts at a rate of five new permanent courts each week, many with viewing areas, stadium seating, social lounges, and more. With its growth, the company has fast become the largest owner and operator of permanent pickleball courts in the country, exceeding 500 courts companywide, with plans to top 1,000 by the end of 2024

Committing to their strategy to grow the sport of pickleball, Life Time has adopted the DUPR, a pickleball rating system, partners with both Professional Pickleball Association (PPA Tour) and Major League Pickleball (MLP) to serve as a tournament host location.

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