Gold’s Gym Appoints Dave Reiseman Chief Marketing Officer
Posted: May 9, 2018 in Chains
DALLAS, TX – Gold’s Gym has promoted Dave Reiseman to Chief Marketing Officer. Reiseman brings more than 20 years of brand-building experience across multiple industries including consumer, fitness, retail and franchising to his new position.
Reiseman has been an integral part of the Gold’s Gym marketing team for nearly 16 years, most recently serving as the company’s Vice President of Marketing. In that role, he was responsible for driving overall brand marketing and communications efforts for more than 700 Gold’s Gym locations around the world.
Over the past year, Reiseman helped lead a brand evolution for the 53-year-old fitness icon. This work included developing a new creative and marketing campaign, launching a new website and digital experience, and branding new products and services that have defined the new Gold’s Gym Experience.
“Dave has been one of the Gold’s Gym brand’s biggest champions for many years and brings exceptional leadership skills, passion and creative vision to the role,” said Gold’s CEO Brandon Bean. “He has been instrumental in bringing the new Gold’s Gym Experience to life and creating a high-energy, service-driven marketing department that’s focused on growing our business and supporting our team members, franchisees and members around the world.”
In his new role, Reiseman will continue to spearhead the company’s efforts to reach new consumers, expand consideration and drive member engagement and loyalty. His work includes overseeing brand management, creative development, paid media and marketing strategy, digital and social media marketing, customer retention and loyalty, franchise marketing and influencer marketing.