Club Insider

FitnessOnDemand Named Exclusive Hardware Supplier for In-studio Streaming for Xponential Fitness

Posted: February 20, 2023 in Chains, Suppliers

Fitness On DemandFitness On Demand

MINNEAPOLIS, MN – FitnessOnDemand, a global leader in the collection, curation and provision of high-quality, premium digital fitness content, announces it has been named the exclusive hardware supplier for in-studio streaming for Xponential Fitness’ more than 2,500 studios nationwide. Effective immediately, FitnessOnDemand will provide Xponential+ content for their portfolio of ten world-class brands, creating a premium, seamless, in-studio digital experience for more than 590,000 studio members.

“We love working with partners like Xponential,” said Uday Anumalachetty, divisional vice president, FitnessOnDemand. “They create exceptional content, world-class brands and really understand the member experience which is truly everything. The addition of FitnessOnDemand’s hardware platform, integrated streaming, and on-demand technology will help Xponential create a truly seamless brand experience for members working out in-studio.”

FitnessOnDemand has been at the forefront of on-demand and now streaming fitness content from world-class brands for more than a decade, going back to the earliest days of the digital fitness industry. Over ten evolutions, the company has innovated and upgraded its proprietary service platform to now offer clubs and studios one simple-to-install, plug-and-play and low maintenance solution that enables facilities to take their brand and content anywhere. Designed for maximum club operator flexibility, the platform enables facilities to serve on-demand content to dedicated studios, in-club displays, or smart-phones and tablets anywhere in the club or on the go. In addition, popular instructors can live stream their classes to at-home or mobile members from the same, integrated platform.

“FitnessOnDemand was a simple and immediate choice for us when we started looking for a streaming hardware supplier that could manage our brands’ scale and popularity,” said Garrett Marshall, president, Xponential+. “Our franchisees, their businesses and their members all work hard, so we wanted a simple, reliable, and premium experience every time. FitnessOnDemand brings technological innovation, market leadership and a guarantee of excellence to that challenge as well as everything they do.”

In 2022, FitnessOnDemand also introduced SO1O, a simple, self-guided and state-of-the-art touchscreen display intended to help clubs bring their content out of dedicated studios and into multi-use areas of the club to engage all members.

Xponential Fitness’ portfolio of fitness brands represents ten unique modalities including Club Pilates, the nation’s largest Pilates brand; CycleBar, the largest indoor cycling brand; StretchLab, the largest indoor stretching brand in the United States; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training; YogaSix, the largest franchised yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; STRIDE Fitness, a treadmill-based cardio and strength training concept; Rumble, a boxing-inspired full-body workout; and BFT, its newest brand and a functional training, strength-based program.

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