Club Insider

Curves President Krishea Holloway to Acquire Curves DF Holdings

Posted: August 21, 2019 in Chains


WACO, TX – Curves DF Holdings has announced the sale of the business to current President, Krishea Holloway. An agreement to acquire all shares was reached between North Castle Partners, existing Shareholders, and Holloway. They closed the transaction on August 15th, 2019.

“I’m excited to look toward the future of Curves in the United States, Canada, Australia, and New Zealand, and take the company to new beginnings and growth. Curves is about to celebrate its 27th Birthday and it feels like the company is coming back home,” said Krishea Holloway.

Curves International, out of Japan, will continue to operate the Curves business globally, all through Master Licenses. Holloway will operate the direct franchisee business in North America and Oceania as a Master Franchisee.

“Krishea began her professional career at age 21 as a Curves franchisee. We recognized her abilities and shared values early on and brought her into management at headquarters. She excelled in every position both domestically and internationally.” Gary Heavin, Founder of Curves. “As the founders of Curves, Diane and I could not be happier that our legacy will be in the hands of Krishea Holloway.”

“Making this buying decision was the right one for the brand, the franchisees, and my family. When I stepped into my first Curves over 22 years ago, it just felt like home. I’ve never wanted to be anywhere else. For the past 27 years, Curves has remained the industry leader in women’s fitness – that’s powerful! As a Curves Strong Woman, I understand the needs of our franchisees and our demographic. Leading this legacy brand is not one I take lightly, and I know we have a lot of work to do,” said Holloway.

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