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Increase Health Club Sales (Starting) Today!

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Jim ThomasJim Thomas

That's what everyone wants, right? Do you have a plan in place to get this done?

Would you like to dramatically increase your sales in your health club starting today? Well, you can start to focus some of your club sales efforts on enticing your current club members to buy again. Now, that is not to say you should stop your focus on driving new membership sales; this will always be a membership driven business. With that said, though, your best sales prospect is a member that's already in your club, one of your current health club members.

If you start focusing your club sales efforts on your existing members, you'll be able to increase your health club sales dramatically. These ideas to increase health club sales will help build member loyalty, too. We have taken these ideas from a sampling of clubs across the country... try some of these ideas to increase your health club sales:

1. Set up a sales incentive program. Give your club sales staff a reason to get out there and sell, sell, sell.Why do so many health clubs that rely on their membership sales staff to drive sales have incentive programs in place? Because offering their sales staff the trips, TVs and electronics for hitting sales numbers works.

And remember, everyone is in sales. Have all club staff participate in a sales incentive program. Don't forget to include all club staff in sales training programs as well.

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