Club Insider

The Club Insider Archives: September 2011

Minton's Sportplex
An SBA 100 Business!

By: Norm Cates

Norm CatesNorm CatesMike Minton's Sportsplex in Texarkana, Texas was honored on August 24th when the Small Business Administration (SBA) named Minton's an SBA 100 Business. The SBA 100 list features 100 businesses in the United States that have created at least 100 jobs after receiving SBA assistance. Club Insider brings our monthly cover stories to you so that you will be able to learn from the experiences of highly successful, long-time club owners, and ultimately, may employ what you learn from them in your new or existing club(s). Read More

The "Insider Speaks"
What A Treasure Our Beating Hearts Are On This Earth!

By: Norm Cates

Norm CatesNorm CatesThe headline above is intended to make you think. Think about life. Think about death. Think about what you do every day that might enhance someone's life. Think about what you do every day that might save someone's life. Think... think... think... about life, how short it can be and how some of us don't think about "What a treasure our beating hearts are on this earth!" Read More

How to Find and Keep a Team That's Dedicated to Your Club's Success
By: Donna Krech

Donna KrechDonna KrechAn astounding number of club leaders are lamenting the fact that it's getting tougher and tougher to "find good help these days." That situation can turn like a speedboat, though, when you know the secrets to getting and keeping a great team. You can find and keep maximum producers who care about the business' success as much as you do, and there are easy-to-apply secrets that will result in your facility housing the best team in town! Read More

"Joining Forces" With the Military Builds Relationships and Business
By: Bonnie Pfiester

Bonnie PfiesterBonnie PfiesterAs a club owner, I'm always looking for unique ways to get our name out there. Frankly, I get tired of trying to come up with specials and advertisements to pull people in. After eleven years in the business, coming up with the next great special can get old quick if that is all you're relying on. Read More

Behaviors of the Best Health Club Salespeople
By: Jim Thomas

Jim ThomasJim ThomasI have had the opportunity to witness many different health club salespeople in many different situations, and I have seen some common habits and traits that, over and over, will define the best salespeople in the health club industry. Many times, it's these small differences that separate the winners from the losers in the fitness business. Here is what I have seen. Read More

The S.I.M.P.L.E. Approach to Employee Loyalty
By: Jeffrey Keller

Jeffrey KellerJeffrey KellerProbably the most popular topic these days in the club industry is retention. Member turnover is the ultimate demise of any club. Even if we sell a ton of memberships, we get nowhere if we lose a ton of memberships. Read More

Programming Tip of the Month
Another New Beginning

By: Sandy Coffman

Sandy CoffmanSandy CoffmanI can't emphasize enough how important the Fall season is to your programming calendar. It's the best time of the year to offer new beginnings to your existing members and your new members alike. Court-sport programs are sure to excite your new members and rejuvenate your existing members. Read More

IHRSA Releases The Health Club Consumer Report
2011 Health Club Activity, Usage, Trends & Analysis

BOSTON, MA - The International Health, Racquet & Sportsclub Association (IHRSA) announced the release of The IHRSA Health Club Consumer Report: 2011 Health Club Activity, Usage, Trends & Analysis. This report analyzes demographics and participation trends of American health club consumers and expands on profit center opportunities for club operators. Read More

iGo Figure Membership & Business Management Software Integrates with Harlands Group and SEPA Standards in the EU
HOUSTON, TX - The iGo Figure Membership & Business Management Software is now integrated with the European Union's SEPA (Single Euro Payment Area) standards through its partnership with Harlands Group. This makes it possible for health club owners throughout the EU to process one-time and monthly payments directly from within the iGo Figure Software. Read More

Seasoned Veteran Chuck Leve Enhances Fitness Industry Offering at Brand Activation Agency... Involve
COLUMBUS, OH - Involve, a Columbus, Ohio-based brand activation agency with extensive experience inside of fitness, health and wellness, is deepening its knowledge coffers with its recent appointment of Charles (Chuck) Leve to director of the fitness and active lifestyle practice. Read More

Former 24 Hour Fitness Executive Named COO of Med-Fit Systems, Inc.
INDEPENDENCE, VA - Med-Fit Systems, Inc., manufacturer of Nautilus commercial products, announced that Sean Smith, former 24 Hour Fitness executive will serve as Chief Operating Officer of Med-Fit Systems, Inc. Read More

Karen Woodard Announces New Club Excellence Training Program
BOULDER, CO - We all have a number of super star staff that intuitively understand and can even deliver what we, as a business, strive to achieve. We also have a number of staff who don't seem to get it at all and unfortunately detract from what we strive to achieve. Read More

Norm's Notes for September 2011
By: Norm Cates

Norm CatesNorm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in! Read More

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