The Club Insider Archives: August 2010
200th Edition!
A Retrospective
By: Justin Cates
Justin CatesDecember 1993: "Norm Cates' Club Insider News was launched this month to provide a new and unbiased view of the happenings in the club industry. The Club Insider News promises to be an objective, tell-it-like-it-is monthly publication which has as its target audience the owners, general managers and department heads of for-profit commercial clubs and corporate fitness centers worldwide."
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The "Insider Speaks"
The Evolution and Succession of Club Insider
By: Norm Cates
Norm CatesThe evolution and succession of Club Insider are topics we've given a lot of thought to, and on the occasion of our 200th Edition, my son, Justin, and I decided now would be a great time to tell you what we are planning for the future of Club Insider. The newspaper world is a-changin' and we are a-changin' Club Insider right along with it.
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A Tribute to Rudy Smith
By: Norm Cates
Norm CatesFamily and friends remembered our friend Rudy Smith at a reception in San Clemente, California on July 16th. Rudy passed away on July 5th. Industry luminaries, including Donahue Wildman and his wife, Rebecca; Jerry Kahn and his wife, Jerilynn; Andy Palluck and his wife, Alexandra and Dr. Kevin Steele were present.
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Defining the Experience
By: Karen Woodard-Chavez
Karen Woodard-ChavezThe purpose of this article is to share a recent experience at a hotel that translates to the club environment. It can affect retention and how club operators can define the experience for the staff to deliver to members and guests with consistency that creates a signature.
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Accelerating Out of a Slow Growth Economy
A Revisit and Expansion of Step 3 in the Series: Fifteen Steps to Paradise
By: Will Phillips
Will PhillipsThis may be the most important article you read in the next ten years. It goes to the heart of the success of your business. Read it and take action, now! It describes how the rules of the game have changed.
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How to Attract the Overweight Population
Part III
By: Donna Krech
Donna KrechAny successful person understands the Law of Nature which says, "If we fail to plan, we plan to fail." In order for your weight loss plan to really bring people to you that aren't coming now, you need to stick to a plan that has that as its goal. The following are exact steps we've used for years to ensure success in the businesses of weight loss inside of clubs.
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Club Certification
By: Angie Pattengale
Angie PattengaleOne of the main challenges for any club is to keep members coming back through the door. Whenever it is the trainer's intention to focus on safe and effective instruction that rouses the interest in health and fitness amongst members (all while using the club's facilities), there is a win-win for the trainer, the club and the desired fitness goals of both existing and new clientele.
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Programming Tip of the Month
Specialty Programs... Ladies Luncheons
By: Sandy Coffman
Sandy CoffmanSeptember is a wonderful month to give something special to the women in your club. Children go back to school, and many schedules change for many months to come. Take this opportunity to give the ladies of your club a special day to remember. Psssst... They'll come back for more! I promise!
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REX Roundtables For Executives #2
During the last 18 months, REX Roundtables has doubled in size by adding a number of new roundtables in the United States. In addition, REX Roundtables continue to grow in Australia, New Zealand, and Brazil. This fall, REX will launch its first departmental roundtable for marketing directors of clubs whose owners are in a roundtable.
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Norm's Notes for August 2010
By: Norm Cates
Norm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader checking in with our 200th Edition! Club Insider is rolling along in completing our 17th year of publication.
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