Club Insider

The Club Insider Archives: August 2009

By: Norm Cates

Norm CatesNorm CatesI bet many of you are wondering what I'm going to say in this talk about Trust, and if I were you, I'd be wondering, too. Read More

Randy Ivey Joins ABC Financial
By: Norm Cates

Norm CatesNorm CatesRandy IveyRandy Ivey joined ABC Financial Services on July 1st, and we wish him well working with ABC Founder, Jim Bottin and President, Paul Schaller. Read More

The "Insider Speaks"
10 Ways To Build Trust Of Your Club In Your Community

By: Bonnie Pfiester

Bonnie PfiesterBonnie Pfiester1. Be trustworthy. The foundation to building trust in your community completely depends on the company head. Whether it be an owner, club manager or a management team, your club cannot afford to have someone leading your staff, and representing your company, who is not trustworthy. Read More

Catching Up With Cary Wing, Ed.D.
Executive Director of Medical Fitness Association

By: Norm Cates

Norm CatesNorm CatesFollowing the completion of the Medical Fitness Association (MFA) Institute, we contacted MFA Executive Director, Cary Wing, Ed.D., to obtain an update on things with the Association. Here is the interview conducted by phone with Cary on July 30th. Read More

Brand Passion
Advertising and Branding That Works

By: Derek Barton

Derek BartonDerek BartonGood branding, advertising and customer service are things that allow us to know the heart of a company even if we've never met the owner. If I don't get that emotional connection, you've lost me. It's like an ad with an asterisk. Read More

Programming Tip of the Month
If People Say "You're All Wet," It May Be A Good Thing!

By: Sandy Coffman

Sandy CoffmanSandy CoffmanYour programming calendar begins September 1st. New members, a new season and new programming opportunities rule the day. It's time to consider some new ideas and create new programs for your pool. Read More

Murder Strikes the Health Club Industry
BRIDGEVILLE, PA - A 48 year-old man, George Sodini, reportedly driven mad by a lifetime of failures with woman, sprayed a LA Fitness group exercise room full of women with an estimated 50 bullets from several guns. Three women were killed, and at least ten more were wounded and are recovering in local area hospitals. Sodini then turned a gun on himself. Read More

Teens Impress Fitness Executives with Interest in Physical Activity
ST. PETERSBURG, FL - The Lifestyle Family Fitness Free Teen Summer Program grew by leaps and bounds this year. Since the program started in 2007, teen participation more than doubled in the program nationwide. Read More

L&T Fitness On The Move After 25 Years!
25,000 On The Move Challenge

The 25,000 ON THE MOVE Challenge was designed to get 25,000 people to commit to physical activity for 25 days during the month of June. L&T Health and Fitness (L&T) wanted to showcase its business milestone, 25 years, with a program that encouraged physical activity for exercisers, and more importantly, attracted non-exercising Americans. Read More

Norm's Notes for August 2009
By: Norm Cates

Norm CatesNorm CatesHello Everybody! This is your Club Insider Publisher Since 1993 and Tribal Leader checking in! Let's hit the news! For all of you reading this in Reno, Nevada, I hope you attended and learned from my presentation entitled, "Why Building Trust In Your Community Is The Key To A Great Future For Your Club." Stay Tuned! Read More

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