Club Insider

The Club Insider Archives: July 2010

Dr. Art Curtis Shares His Vision as New IHRSA Chairman
By: Norm Cates

Norm CatesNorm CatesClub Insider is happy to share the visionary comments of Art Curtis, Ph.D., as he has stepped into the role of Chairman of IHRSA, succeeding David Patchel-Evans, whose term as Chairman was completed on June 30th. The following is an interview with IHRSA Chairman, Dr. Art Curtis. Read More

Rudy Smith Passes Away at 85
By: Norm Cates

Norm CatesNorm CatesRudy! Rudy! Rudy! No, this wasn't the sound of the crowd chanting in the stands at the Notre Dame football game in the great movie Rudy. It was 4,000+ IHRSA Members at the IHRSA Convention on March 8, 2002 in Phoenix chanting Rudy's name as he made his way up to the podium to receive IHRSA's Distinguished Service Award, arguably IHRSA's top honor. Read More

The "Insider Speaks"
To Benefit the Health and Fitness Club Industry Imagine The Evolution of the Health Club Industry Without IHRSA! - Part II

By: Norm Cates

Norm CatesNorm CatesLast month, Part I discussed the early days and pioneers of our industry, the evolution of our industry and the story of IHRSA; how and why the Association was founded, what it has achieved and why we need IHRSA more than ever. Read More

How To Attract and Keep Health Club Members
By: Jim Thomas

Jim ThomasJim ThomasIt's the question I get asked the most... How do I attract more new members, and then, how do I keep them? Well, marketing and promoting your health club never stops. You should have a marketing plan-of-action every month without fail. Read More

Fifteen Steps to Paradise
Step 11 - Leading is Not Managing

By: Will Phillips

Will PhillipsWill PhillipsRead this to learn how to escape from management land and stay in the world of leadership, where you will do less, work faster, reduce frustration and have more impact on your business success. This article will cover four different perspectives to help you enter leadership land: Can leadership be learned? Read More

Being Real in the Club Industry
By: Jeffrey Keller

Jeffrey KellerJeffrey KellerWithout a doubt, the biggest challenge club owners and managers have in this industry is overcoming the "Trust" factor that Norm Cates speaks so bluntly about in nearly every issue of Club Insider. "Trust" affects all aspects of our operations, from sales, to retention, to service design. Read More

How to Attract the Overweight Population
Part II

By: Donna Krech

Donna KrechDonna KrechWe established the facts with statistical backing in part one last month. The overweight market needs us but isn't coming to us. Most fitness club members already truly understand that fitness is the key to successfully maintaining a healthy weight. Read More

Programming Tip of the Month
Judging the Best Programs... What Makes a Winner?

By: Sandy Coffman

Sandy CoffmanSandy CoffmanI was recently asked to judge Club Industry's "Best of the Best Awards for 2010." My category was "The Best Member Appreciation Program." I loved the assignment! Read More

Club One Announces CEO Leadership Change
SAN FRANCISCO, CA - Club One, a nationally recognized leader in the health, fitness and wellness industry, announced that Robin Klaus will resume the role of Chairman and Chief Executive Officer of Club One effective July 1, 2010. Read More

ABC Financial Launches New Logo, Marketing Campaign and Website
LITTLE ROCK, AR - ABC Financial, a provider of billing services, club management software and membership marketing solutions to the fitness club industry, unveiled a new company logo. Read More

ABC Financial to Unveil Self-Service Kiosk
LITTLE ROCK, AR - ABC Financial (ABC), a provider of billing services, club management software and membership marketing solutions to the fitness club industry, announced the launch of its new electronic kiosk designed to provide a self-service option to fitness club members. Read More

Cybex Wins Big with "Biggest Loser" Partnership
BOSTON, MA - As reported in the Boston Globe, Cybex International, the Medway-based fitness equipment manufacturer, has signed a multiyear agreement to be the fitness equipment partner for NBC's "The Biggest Loser" weight-loss reality show. Read More

Gold's Gym Partners with BTS to Introduce Branded Group Exercise Programs
ATLANTA, GA - Gold's Gym International will introduce Gold's Gym branded group exercise classes to its franchise system, powered by Body Training Systems (BTS), a leading supplier of popular group fitness programs. Read More

The Medical Fitness Association (MFA) Announces Winners of National Programs
RICHMOND, VA - The Medical Fitness Association (MFA) has announced the winners of two national programs, the "Steppin' Out... for a Lifetime" National Walking Challenge and the Regional Chapter Rising Star leadership awards. Read More

Norm's Notes for July 2010
By: Norm Cates

Norm CatesNorm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader since 1993 checking in! Is America a great country or what? A belated Happy 4th of July!!! Mmm... mmm... mmm! God bless America! Read More

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