Club Insider

The Club Insider Archives: July 2009

Herb Lipsman
A Texas Entrepreneur

By: Norm Cates

Norm CatesNorm CatesHerb Lipsman was honored by the International Health Racquet and Sportsclub Association (IHRSA) with its prestigious Dale S. Dibble Distinguished Service Award in San Francisco at the 2009 IHRSA Convention and Trade Show. Herb served on the IHRSA Board for four years and has been an active IHRSA member since 1984. Read More

The "Insider Speaks"
Be Smart When Dealing With The Press!

By: Norm Cates

Norm CatesNorm CatesOnce upon a time a couple of gym owners decided to have a weight loss contest. Two $500 cash prizes were to be awarded to the two club members who lost the most weight. The club charged each contestant $40 to enter the contest and about 40 members joined in. Read More

Retention Tips That Build Value
By: Jeffrey Keller

Jeffrey KellerJeffrey KellerOne of the biggest challenges in the club environment today is how to increase the value of a membership without decreasing the price or increasing the cost to the club. For years, we as an industry have competed with each other for market share based on who had the newest equipment, or the biggest gym or the most cardio. But now, that competitive strategy just doesn't cut it. Read More

How Technology Improves Referral Success AND Saves Money
By: Casey Conrad

Casey ConradCasey ConradEvery club operator knows the value of obtaining referrals at the point of sale. New members are happy about their purchase. They are excited about starting a new exercise program. Read More

The Management Mentor Program for Better Club Integration
By: Karen Woodard-Chavez

Karen Woodard-ChavezKaren Woodard-ChavezSo many of the clubs I have worked with are not as functional and profitable as they could be because the management staff is not as functional, operationally, as it could be. If you look at the management structure of many clubs, perhaps even your own, the management and all of their respective departments operate somewhat independent of each other rather than in an integrated fashion. Read More

Programming Tip of the Month
The Summer Season Has Its Programming Rewards

By: Sandy Coffman

Sandy CoffmanSandy CoffmanJune through August are usually thought of as the months that clubs experience their greatest attrition. I have found that many clubs just hope to get through to September and trust that memberships will pick up again. Read More

Planet Fitness Pitches a Sweet Deal to Franchisees at "Discovery Day"
ST. LOUIS, MO - Planet Fitness is pitching huge incentives to new franchisees at the company's "Discovery Day" in St. Louis later this month; no franchise fee, guaranteed financing, dozens of locations throughout Missouri to choose from, and cash from landlords to help get their gym business rolling. Read More

Colorado Athletic Club
Boulder City's Largest Club Build in 20 Years

DENVER, CO - The Wellbridge Company, owner of the Colorado Athletic Clubs, is happy to announce its expansion into Boulder, CO with a $6 million, multisport, Colorado-lifestyle focused athletic club called Colorado Athletic Club - Boulder. Read More

Compete from Fiserv Adds Electronic Agreements and Multiple Payment Types
BROOKFIELD, WI - Fiserv, Inc. (NASDAQ: FISV), the leading global provider of financial services technology solutions, announced that the next release of its Compete software is now available for health and fitness clubs of all sizes. Read More

SilverSneakers Member Turns 101
Celebrates at Lifestyle Family Fitness

TAMPA BAY, FL - She didn't earn the nickname "Amazing Milly" by sitting around at home watching television. Mildred Fisher celebrated her one hundred and first birthday this week, alongside classmates and friends from her SilverSneakers fitness class at the Lifestyle Family Fitness in Largo. Read More

First Annual Medical Fitness Institute Deemed a Success by Attendees
RICHMOND, VA - The Medical Fitness Association (MFA) recently concluded the first annual Medical Fitness Institute (MFI), co-sponsored by Technogym and TRUE Fitness, June 11-14, 2009, at Vanderbilt University in Nashville, TN. Attendees and faculty members from 19 states, gathered to discuss leadership in the medical fitness industry. Read More

Medical Fitness Association (MFA) Publishes 2009 Medical Fitness Industry Compensation Survey
RICHMOND, VA - The Medical Fitness Association recently released the results of the 2009 Medical Fitness Industry Compensation Survey. The major sections of the survey analyze and provide data on demographics, financial information, compensation, and industry trends. The compensation analysis includes salary data on management positions, hourly staff positions, and salary to revenue ratios by facility size. Read More

Teens Adopt Healthier Lifestyles Through the Teen Fitness Connection
BOSTON, MA - The International Health, Racquet and Sportsclub Association (IHRSA) announced the start of the Teen Fitness Connection on July 1, 2009. Now in its second year of promotion by IHRSA, this nationwide community outreach initiative is designed to introduce exercise to teens by offering free summer matinee memberships. Read More

Health Club Media Network (HCMN) Agrees to Acquire Alloy Fitness Network
WOODLAND HILL, CA - Health Club Media Network (HCMN) announced today its acquisition of the Alloy Fitness Network from Alloy Media Marketing. The transaction includes an undisclosed cash sum plus certain future contingent payments. Read More

Study Shows Email Has Significant Impact on Increasing Healthier Lifestyle and Exercise Adherence
CHARLOTTE, NC - A recently published study has found that email communication has a significant positive effect on a person's health and fitness. Read More

Norm's Notes for July 2009
By: Norm Cates

Norm CatesNorm CatesHello Everybody! This is your Club Insider Tribal Leader and Publisher Since 1993, now LinkedIn and Tweeting, checking in! Enjoy your read, and thanks for reading Club Insider! Don't stop until your done, and please don't forget to give me feedback whenever you feel like it! Read More

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