Club Insider

The Club Insider Archives: June 2015

The Late, Great... Brother Curt Beusman
1931 - 2015

By: Norm Cates

Norm CatesNorm CatesYou could live a long, long time and never have the good fortune of getting to know a human being as wonderful and as talented as the late, great Brother Curt Beusman! Curt Beusman passed away at age 84 on Tuesday, May 19, 2015. Jane, Curt's wife of 58 years, and Blair, their daughter, who passed from breast cancer, predeceased Curt. Curt and Jane also had two sons, Robert, a filmmaker, and Rick, who runs the family club businesses in Mt. Kisco, New York and Stamford, Connecticut. Read More

A Year of Achievement
By: Robert Brewster

Robert BrewsterRobert BrewsterThe old adage, "Time flies when you're having fun," sums up my sentiments as I consider the past year, during which I served as the Chairperson of IHRSA's Board of Directors. My memories of that year are clear, vivid, and rewarding. Read More

The #1 Barrier to Driving More Paid Group Training and What You Can Do About It Now!
By: Ron Alterio

Ron AlterioRon AlterioEverywhere you go, clubs across the globe of all shapes and sizes, are still trying to figure out this thing called paid group training. Walk into any fitness center, and you'll be sure to see some form (small group, large group, team training, etc.) of paid group training on the menu. However, take one look at the number of attendees that participate in said classes, and you'd think you were watching a private 1-to-1 or 2-to-1 training session. Read More

If You Have One Happy Member, You Can Build A Booming Business
By: Donna Krech

Donna KrechDonna KrechBuilding your club's profits off just one happy member is easier than you think. Just one person is all it takes as long as you know what you are looking for, know how to pull it out of your member and then know what to do with it once you have it. I'm going to show you exactly how to do just that with testimonial marketing. Read More

The Fate and Fortune of the Health and Fitness Industry
Part III

By: Stephen Tharrett

Stephen TharrettStephen TharrettThe health and fitness facility industry is an evolving entity, both domestically and internationally. While it is more of an accepted part of the American culture and lifestyle than it was 40 years ago, or even a decade ago, the industry remains somewhat susceptible to the whims of evolving global demographics, trendy popular culture and macroeconomic conditions. The fate and fortune, or destiny if you like, of the health and fitness facility industry, is now being influenced by these evolving cultural, demographic and economic forces. Read More

Digital Housekeeping For Your Business
By: Robin Schuette

Robin SchuetteRobin SchuetteDigital, digital, digital. If you're wearing an exercise tracker, welcome to the new world. I am curious how many FitBit users input additional data and manage it. For fitness owners and leaders who are also technology geeks, this is second nature. But, for most exercisers, or those just starting to exercise, digital tools may not be that useful to reach actual goals. Read More

How to Design a Boutique Club Within a Club
By: Bruce Carter

Bruce CarterBruce CarterOne of the most significant changes in the fitness industry in the past ten years has been the growth of personal and group training. As a result of this, smaller clubs that specialize in this type of programming have become more popular. These clubs, often called "boutique clubs" usually range in size from 1,500 square feet to 7,500 square feet and offer one or more classes, such as cross training, yoga, hot yoga, Barre, Pilates, spin, group exercise and personal training. Read More

Human Talent
By: Bill McBride

Bill McBrideBill McBrideWhile it has been reported that our ancestors have been on earth for approximately six million years, the human form in its modern capacity only evolved about 200,000 years ago. Our more modern day civilization is really only about 6,000 years old, with the 1800s bringing in industrialization. In the scope of things, that's a relatively short amount of time to really get ourselves sorted out with business productivity, work place relationships, handling dysfunction, etc. all while producing results in a dynamically changing environment. Read More

How to Close a Gym Membership Sale At Anytime, Under Any Circumstances
By: Jim Thomas

Jim ThomasJim ThomasYou just never know when things will change. You get transferred to another club. You have a new boss. Your company is sold. Even if things just seem to be going crazy in the gym you have worked at for years; things change, but the expectation of sales production remains. Here are some tips to help you make the membership sale no matter what the circumstances... Read More

It Really Is About The Frog and The Boiling Water...
By: Thomas Plummer

Thomas PlummerThomas PlummerIt really is about the frog and the boiling water. You know the story; the one where the frog happily swims in the science lab pot as the water gets turned up hotter and hotter, not aware that doom is just a few more degrees away. In the fitness industry, we are the frog sitting in the pan of ever hotter water slowly starting to bubble. Yet, we still sit and stare over the edge of the pot wondering why it's getting a little warm in here and denying that change is happening no matter how we work to ignore it. Read More

Programming For The "Fun Of It!"
Recruiting and Hiring Trainers For Small Group Training Management Success

By: Laurie Cingle

Laurie CingleLaurie CingleSuccess with Small Group Training (SGT) is based on 7 Keys: (1) Leverage Your Offerings, (2) Hire and Retain Champion SGT Trainers, (3) Define Metrics, (4) Identify a SGT Manager, (5) Create a Space, (6) Outline a Marketing Plan and (7) Develop a Budget. The focus of this article is Key #2, Hire Champion SGT Trainers. Read More

Planet Fitness Opens 1,000th Club
NEWINGTON, NH - Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, announced the opening of its 1,000th club in Washington, DC. In honor of this significant milestone, Planet Fitness welcomed people nationwide to join the celebration, as all 1,000 Planet Fitness locations in the United States and Canada opened their doors on June 11 for a "Free Day of Fitness," allowing anyone to experience a free, non-intimidating workout with no commitment. Read More

Adam Zeitsiff, Jonas Fitness President, Honored With Outstanding CEO Award by Long Island Business News
WOODBURY, N.Y. - The executive team at Jonas Fitness announced that their President, Adam Zeitsiff, received the Long Island Business News (LIBN) "Outstanding CEO" award at a gala which was held on May 14, 2015 in Woodbury, NY. Read More

Matrix Fitness Expands Sales Team With Four New Hires
COTTAGE GROVE, WI - Matrix Fitness announced the addition of four new members to their sales team. The new hires include Bruce Kaplan and Ken Boardman, dealer business development managers; Erik Haessly, mountain west territory manager; and Curt Szado, northeast territory manager. Read More

Norm's Notes for June 2015
By: Norm Cates

Norm CatesNorm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in! Read More

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