The Club Insider Archives: May 2014
Winning The War On ALS!
By: Justin Cates
Justin CatesIn March of 2005, Augie Nieto, a legend of the health and fitness club industry was diagnosed with Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig's Disease. After a very difficult time accepting the diagnosis, Augie realized that he, like Lou Gehrig, had an awful lot to live for. He came back stronger than ever with a new passion and goal in life, defeating ALS. At his side has been a true warrior and comrade in arms, with more courage than anyone could dream existed, his incredible wife, Lynne. Together, they set out on this journey. Now, nine years later, what a journey it has been, and you could say the destination is on the horizon! Read More
Visual Fitness Planner's 4th Annual
IHRSA Seminar Loaded With Gold Nuggets!
By: Norm Cates
Norm CatesThe health and fitness club industry has evolved dramatically over the past ten years with the advent of low-price clubs across the country. The organization that has gotten the most fame (and yes, criticism) for this evolution in American health clubs has been Planet Fitness. But, truth be told, there are many other organizations that have gone that route. Read More
The Leaking Silo Syndrome
What Is It and How Do We Avoid It?
By: Ron Alterio
Ron AlterioIn my last article, published in the January, 2014 Edition of Club Insider, I outlined the three critical steps to building a successful EFT Personal Training (PT) draft. Now, the million-dollar question becomes... once you get it going, how do you keep it growing? The key is to understand and NEVER forget that an EFT PT draft is a two-prong business model. Each prong is equally important: new client acquisition and existing client retention. In short, you want the number of new PT clients added each month to be as high as possible. Additionally, you want the number of existing PT clients who drop off each month to be as low as possible. If you get the ratio correct, your draft grows. Read More
Poof, Now You Are A Manager!
By: Karen Woodard-Chavez
Karen Woodard-ChavezWelcome to your new position as a manager. Kudos to you, very exciting! Sometimes, when we get a promotion, we are excited to embrace the full role of responsibility of the role, and sometimes, we have mixed feelings because we are unclear about the responsibility of the role, have not been trained or worry about how the relationships we have with our peers will change. All of those feelings are valid. Read More
Everything Is Important?
By: Chris Werte
Chris WerteRecently, I was out on a run and passed by one of the many construction sites that are popping up in the neighborhood. On the safety fence around the lot was a sign for one of the construction companies working on the project. The slogan / tagline was, "Where everything is important." Read More
Programming For The "Fun Of It!"
More Outdoor Programs For Spring
By: Laurie Cingle
Laurie CingleIn last month's edition of Club Insider, I suggested several outdoor programs to offer to your members this Spring. Here are two more ideas that will keep members connected to your club as nice weather draws them outside. Read More
Vision Quest Clubs to Be Rebranded to LA Fitness
IRVINE, CA/SEATTLE, WA - Fitness International, LLC, owner and operator of LA Fitness, has announced that the Vision Quest clubs they acquired in the greater Seattle area are being rebranded to the LA Fitness name. All active memberships that Fitness International purchased from Vision Quest will continue to be honored under the terms of their current agreements. Read More
U.S. Supreme Court Unanimously Rules in Favor of Octane Fitness On Attorneys Fees In Patent Infringement Lawsuit
BROOKLYN PARK, MN - The United States Supreme Court ruled in favor of Octane Fitness on its petition regarding collecting attorneys' fees, making it easier for patent lawsuit winners to secure legal fees from the losing parties and helping to curb unreasonable patent claims that are currently plaguing the courts and legitimate U.S. businesses. Read More
Octane Fitness Named One of the 100 Best Companies to Work For
BROOKLYN PARK, MN - For the third consecutive year, Minnesota Business magazine named Octane Fitness as one of the 100 Best Companies to Work For in its third annual list. Honoring small, mid-sized and large businesses in Minnesota that set the standard for employee wellbeing, the awards celebrate each company's leadership, benefits, work environment, innovative training programs and most satisfied employees. Read More
Leading Experts, Successful Club Owners Offer Key Insights at Tennis Owners and Managers Conference
CHARLESTON, SC - The inaugural Tennis Owners and Managers Conference, presented by the Tennis Industry Association in Charleston, SC, in early April, brought together leading experts in club and facility management and programming to provide practical information and key "takeaways" to help tennis facility owners and managers become more competitive and profitable. Read More
Leisure Sports Introduces AirFit,
North America's Largest Altitude Training Room
PLEASANTON, CA - The latest fitness club from Leisure Sports, Inc., The Quad, in Pleasanton, California, now offers the largest altitude training room in North America. AirFit is the 1,000 square-foot training room that can accommodate up to 27 individuals per session. Designed for athletes and fitness enthusiasts, AirFit offers individuals the ability to take their training to the next level with 50-minute high intensity fitness classes that simulate exercising at up to 22,000 feet to mimic a high altitude environment. AirFit combines the science of high altitude training with heart rate training, resulting in increased strength, power, endurance and weight loss. Read More