Club Insider

The Club Insider Archives: January 2010

Lloyd and Roberta Gainsboro's Dedham Health and Athletic Complex
A Jewel In New England

By: Norm Cates

Norm CatesNorm CatesLloyd and Roberta Gainsboro met in college, were then married and have spent their lives bringing fun and fitness to New England. Meet the Gainsboros. Lloyd Gainsboro was born and raised in Newton, Massachusetts and is a former jeweler. Read More

Don't Spend Good Money on Bad Ads

By: Derek Barton

Derek BartonDerek BartonThe big question posed to me is, "How do I advertise in these tough economic times?" Whether in good times or bad, my answer is: Don't spend good money on bad ads. Read More

Fifteen Steps to Paradise
Step 5 - Key Performance Indicators

By: Will Phillips

Will PhillipsWill Phillips"I have personally increased my net profit by 30% in my first year of using Key Performance Indicators (KPIs). Not only that, the understanding of where my business could improve and where I was going wrong was very quickly identified." Read More

Community Giving
Is It the Secret to Success?

By: Jeffrey Keller

Jeffrey KellerJeffrey KellerIt's been taught to generations that 'it is more blessed to give than to receive.' But how blessed is it when you give in order to receive? I heard this comment on National Public Radio on December 22nd. The underlying truth of this comment rang true for me, and I began to think about the club industry. Read More

Why We Train
By: Shawn Vint

Shawn VintShawn VintSo... you're in the process of making a life-changing decision. It is one that will have an impact for the rest of your days if you follow through. It is one that will affect not only you, but your family, friends and co-workers as well... Read More

Programming Tip of the Month
Programming for Children

By: Sandy Coffman

Sandy CoffmanSandy CoffmanI truly believe that programming is going to be the number one direction that successful clubs will take in our immediate future. Yes, it takes work, effort, skilled leaders, marketing and promotions... but it works! Read More

Jeff Klinger Leaves Anytime Fitness
"Serial Entrepreneur" Eager to Pursue New Start-ups

HASTINGS, MN - If you've ever met Jeff Klinger, then you know there's nothing he loves more than a new challenge. That's why we're pleased for Jeff that he's following his heart and beginning a new chapter in his life. Read More

A New Year's Message from Joe Moore, IHRSA's Esteemed CEO/President
Greetings! As 2009 draws to an end, I want to take a look back and review some of the fantastic products and services IHRSA offers our members, many of which are included as part of IHRSA membership. As comprehensive as this list is, it is only a snapshot of the value IHRSA brings to grow, protect and promote the industry everyday: Read More

Apex Introduces New Fat Loss Products
Apex Fitness has done it again! Since 1994, Apex has been the industry leader in the development and distribution of the highest quality nutritional products. With the launch of its new fat loss line, Apex has raised the bar by offering all-natural products to assist anyone who has a fat loss goal. Read More

World Gym Names Getmembers.Com as New Direct Marketing Partner
ATLANTA, GA - and World Gym International are proud to announce the signing of a new agreement that makes the preferred direct marketing vendor for World Gym. Read More

Norm's Notes for January 2010
By: Norm Cates

Norm CatesNorm CatesHappy and Healthy New Year Everybody! This is your Club Insider Publisher and Tribal Leader since 1993 checking in! Read More

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