About Michael Hoffman

Showing 1 - 14 of 14 Articles

"Insanity"
Marketing the Same Way Over and Over Again and Expecting a Different Result
April 2003 - Read Article...

5 Reasons You Deserve Media Coverage
October 1995 - Read Article...

Beware of the PR Vacuum
July 1995 - Read Article...

Body Pump
It's a Brand, Not a Barbell
May 1999 - Read Article...

Cirulli and Matkozich Call E-Zone a Genuine Exciter!
June 1999 - Read Article...

How to Write a Press Release
February 1997 - Read Article...

Matching Your Message to Your Medium
May 1996 - Read Article...

My Favorite Myopians
June 1996 - Read Article...

PR 101
Is PR Really Free Advertising?
January 1996 - Read Article...

PR 101
A Secret Weapon for Reputation Management
February 1996 - Read Article...

PR 101
PR Pro's Recommended Reading
December 1995 - Read Article...

Robert Dedman, Sr. and Club Corporation of America
The Refreshing Story of a Members First Company
February 1998 - Read Article...

The "Insider Speaks"
The Problem With Complacency - Why The Fitness Industry Needs A Wake-Up Call
February 1999 - Read Article...

The PR Moment
The Benefits of Reputation Management
May 2003 - Read Article...

About Our Authors

Showing 1 - 14 of 14 Articles