Club Insider

About Karen Woodard-Chavez

Karen Woodard-ChavezKaren Woodard-Chavez

Karen Woodard is President of Premium Performance Training in Boulder, Colorado and Ixtapa, Mexico.

Phone: (303) 417 - 0653
Email: karen@karenwoodard.com


Previous Articles

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$uccessful $ales $tandards
How Do You $core?

April 1997 - Read Article...

30 Tips for a FUN and PROFITABLE Club Party
April 2016 - Member parties can be very powerful, cost effective events and can provide a quick return on the investment component of your club's promotional mix and retention program if properly produced. Some clubs have GREAT results. But, many clubs have disappointing results. Read Article...

30 Tips for a Profitable Party!
May 2010 - Member parties can be a very powerful, cost-effective and quick return-on-investment component of your club's promotional mix and retention program. Some clubs have GREAT results from member parties, where many clubs have disappointing results. Read Article...

8 Resolutions for Stellar Sales Success in 2010
December 2009 - As an industry, we are blessed every January with a windfall of new member sales due to people's "resolutions" to get fit, to lose weight, to feel better, etc. Some of the people who are driven through your doors with this motivation are successful while others are not. Read Article...

A Club's Cycle of Life
April 2022 - A club's cycle of life is a very simple one, and it is actually the same for any business. I use this as a very visual example for my clients in the health and wellness industry, as well as other industries. The only difference is that the language may change for each stage in the cycle based on the business. If you are using this article as an educational tool for your staff outside of the health and wellness industry, simply substitute the positions for your business type. Let's briefly walk through it together. Then, we will break it down further to enhance the outcomes for your long-term success. Read Article...

A Gracious and Systematic Tool to Pursue Referrals
October 2015 - Our industry is not very good at graciously creating referral business. Most, not all, membership sales staff are uncomfortable pursuing referrals largely due to the fact that we have not built and maintained valuable or helpful relationships with those whom we have enrolled. We ask our members for anyone who is interested in joining rather than graciously inviting our members to invite a friend to be a guest, have a terrific experience and enjoy the club, which will, in turn, make them want to join. Read Article...

A Letter to Clients From Karen Woodard-Chavez
April 2020 - The following is a communication that was sent to Karen Woodard's clients on March 17, 2020: In reflecting on discussions with many clients over the past few weeks, I would like to share a few thoughts with you to help move through this crisis from a personal and professional perspective. We will get through this very uncertain time. To do so, it is important that you care for yourselves, your family, your staff, your members and your business. Let me share a few things to consider in this wild ride... Read Article...

A Refreshed Approach to An Old Tool
June 2006 - Read Article...

A Simple Tip for "Selling Out" Your Club Programs
June 2016 - When I ask my clients how their programs are doing, they often respond with disappointing results. They report that they're just not getting the participation they expected. Does this sound familiar? When they implement the following tool, they see very different results. Often times, when planning a program, what is thought about is the title or the activity... rather than the desired outcome. If you're planning with outcomes in mind that your population has expressed a desire to achieve, it will make it easier for them to recognize that you're providing a solution for their needs. Ensure that at least one of your outcomes is incorporated into the title of the program so it's simple to understand what the program is about, and what the participant can expect, without having to read through a lot of marketing material. Naturally, we think of a title first, and we need to go into a bit more depth to include the outcomes and who the program will best serve. Read Article...

Analyze and Adjust
April 2009 - As we progress into the 2nd quarter of the year, how did your facility leave the 1st quarter? For some of you, the results were right on track. Perhaps for others, the results were off the track --just a bit for some, and for others, waaaaayyyyyy off. Read Article...

Analyze Your Competition to Find Your Strengths
November 1996 - Read Article...

Are You An Asset or a Liability in Your Workplace?
July 2019 - Disclaimer: This article is not a financial article, but instead, an article about the worth you bring to your workplace. It is referenced with a few basic accounting terms to make a clear point. A fundamental balance sheet accounting concept is that of Assets and Liabilities. To create a foundation for the title question of this article, for just a moment, let's review... Read Article...

Are You Harnessing the Collective Genius in Your Organization?
January 2020 - Over the past 20 years, in our uber-competitive markets, it has become increasingly important for any organization to be innovative if they want to stay on top of the market as opposed to being on the bottom of the pile. This is no flash of brilliance. This is a simple truth regardless of the type of business you operate. When I work with organizations that are very innovative, I see a simple commonality. They have harnessed the power of collective genius in their organizations. Read Article...

Are You on The Path To Be a Master or Disaster?
April 2019 - This article is designed for absolutely every person in your organization in the spirit of being better human beings and becoming better for their own future, which also means being better for your organization's present and future. With these factors in mind, I hope you share this article with them. Suggestions on how to do so will be offered at the end of the article. We all know people who create an impact because they master every little thing and every big thing they do... personally, professionally, productively... life in general. We also know people who are the opposite... they seem to be a disaster with everything they do. Nothing ever seems to come to fruition for them, and there are a lot of excuses along the way. What is the difference between a Master and Disaster? Read Article...

Are Your Club Managers Managing The Business?
June 2004 - Read Article...

Avoiding the 12 Monster Mistakes in Your Membership Sales
May 1996 - Read Article...

Back to Basics
Two Powerful Tools to Revive an Anemic Personal Training Program in Your Facility

November 2002 - Read Article...

Building Desire on the Tour
April 2000 - Read Article...

Check-Up For Leadership Success
July 2003 - Read Article...

Constructing Your Plan for Sales Success
Two Critical Components

September 2016 - When you are constructing a plan for your sales success, there are two critical components that must be considered but are often left out. They include: 1. Assessing your current level of mastery with persuasive conversation; and, 2. Calculating the number of leads you have or need to create. Does this sound like a blinding flash of the obvious? It should. However, I find myself having this conversation repeatedly with sales people who have not determined these two components. Read Article...

Consultants
Who Needs 'Em?

July 1998 - Read Article...

Core Values
What Do They Mean to Your Staff?

May 2016 - Core values; what do they mean to your staff? If they do not have meaning to your staff, then they are not being used as the powerful tools they could be. Core values are the values that your organization has defined as the elements that support the integrity, vision, mission and promise of your organization. Ideally, there are 3 - 5 core values (any more than that will be diluted and too difficult to remember, let alone deliver) that guide the actions and intentions of every single staff person and decision in your organization that point toward achieving your purpose. Sometimes, they are referred to as your "true north." Read Article...

Creating the Partnership Between Membership Sales and Front Desk
March 1997 - Read Article...

Defining and Delivering "Service Experience"
April 1999 - Read Article...

Defining the Experience
August 2010 - The purpose of this article is to share a recent experience at a hotel that translates to the club environment. It can affect retention and how club operators can define the experience for the staff to deliver to members and guests with consistency that creates a signature. Read Article...

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