About Bonnie Patrick Mattalian
Bonnie Patrick Mattalian
Bonnie Patrick Mattalian is an independent consultant who builds high-performance teams and businesses in the health and wellness industry. Her focus is on understanding fitness consumer insights and behaviors and linking those needs to operational strategies to deliver customer-centric experiences.
Showing 1 - 14 of 14 Articles
An Industry Opportunity
Programming to Help COVID Survivors Recover
May 2021 - I don't need to remind you of the sobering statistics. Yet, as of this writing, April 15, 2021, here they are regarding COVID-19 per Johns Hopkins University of Medicine: 31.4 million cases and 565,000 deaths in the United States; 138 million cases globally with almost 3 million deaths. A tragedy by any means. Doing the math, however, if there is any shred of positive news, it is that more than 135 million people around the world have recovered. Read Article...
Make Your Club the Centerpiece of the Community
July 2008 - During any economic downturn, or when there are pricing wars going on, the clubs that will thrive are those that have become a mainstay in the community. They are the types of places that members say they couldn't LIVE without, no matter what else is going on in their lives. Do your members say that about your club? Read Article...
Ten Things Every Fitness Center Operator Must Do Moving Into 2021
January 2021 - Newsflash: The fitness industry is on the precipice of becoming an integral part of people's lives once again. Opportunities abound, and savvy operators are embracing the alternatives in the industry's evolution. With a careful assessment of the current situation and the development of multiple strategies, here is a structured process to consider for businesses to succeed in 2021... Read Article...
The Industry Shift
How Middle-Priced Models Can Succeed Now
September 2010 - $9... $12... $20... $200 for 2 people for one year... If you're an operator of a 10,000-50,000 square-foot facility charging $35-$70 per month, chances are good you've spent quite a bit of time in the past two years wondering what the best business strategy is to keep your business moving forward despite the lower-priced models in your market. Read Article...
The New Reality of Successful Fitness Center Operations
June 2009 - In many areas of the country, fitness center owners and operators are confronting unprecedented challenges as our members react to their own economic concerns. Many factors, including the economy, changes in consumer expectations, aging facilities and increased competition, will contribute to this challenging business environment. We must now act quickly to identify the critical issues and implement necessary changes required for continued success in the future. Read Article...
What's Working Out There Right Now
Increasing Member Retention and Prospects/New Member Sales
December 2008 - In our work with clients around the country, we are thrilled to see many successes despite the economic downturn. Don't get me wrong, October and November were pretty tough, even dismal for many clubs, but those who are using a hands-on and strategic approach to increasing retention and increasing prospect traffic and membership sales are reaping positive results. Below is a sampling of some innovative ideas that are working right now. Read Article...
Showing 1 - 14 of 14 Articles