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Fitness Premier 24\/7<\/p>\nFitness Premier 24\/7<\/p>\n
MANHATTAN, IL<\/strong> – With plans to award between 10 and 15 units in 2024, Fitness Premier 24\/7 Clubs, the 19-unit fitness franchise that works to bring accessible fitness options to underserved markets, spent 2023 leveling up its systems, clubs, offerings and strategies to prepare to grow by over 50% this year.<\/p>\n \u201cWe had a lot of very involved projects this year that worked to create more and better resources for the system,\u201d said Jason Markowicz, founder and CEO of Fitness Premier 24\/7 Clubs. \u201cWe\u2019re excited about the progress we\u2019ve made this year and are in a great frame of mind going into 2024. We\u2019re primed up for growth and ready to roll.\u201d<\/p>\n In recent years, Fitness Premier 24\/7 Clubs has been working to grow its system intentionally to maintain the health of the network. This year, it opened a new club in Blue Ridge, Georgia and awarded a franchise for a western suburb of Chicago. These two developments alone are positive indicators for the system, showing continued demand and growth in markets near its headquarters and original locations, as well as the brand\u2019s viability in markets across the country, but that\u2019s not all.<\/p>\n Though Fitness Premier 24\/7 Clubs is still an emerging brand, it made some big moves in 2023 to keep it at the forefront of the industry and continue bringing top-notch resources and experiences to its members and franchisees.<\/p>\n Local clubs have always offered a range of fitness equipment, training and other amenities to offer the most inclusive experience, but this year, it leveled up its offerings yet again with the addition of Relax and Restore suites and in-club kiosks.<\/p>\n \u201cWe\u2019re still a franchise brand, but we\u2019re smaller and more in control. We can make adjustments and implement changes quickly,\u201d explained Rick King, vice president COO at Fitness Premier 24\/7 Clubs. \u201cBeing ahead of the curve is in our culture. We attend industry events and are always looking forward. We haven\u2019t seen anything like us in the industry.\u201d<\/p>\n The fitness industry has begun placing even more emphasis on the importance of recovery in an athlete\u2019s long-term journey and overall wellness, and amenities like cryotherapy, HydroMassage, sauna and Theragun are becoming more popular. However, many big-box concepts have not been able to implement recovery options as varied and robust as the ones Fitness Premier 24\/7 Clubs offers.<\/p>\n This year, Fitness Premier 24\/7 Clubs added Relax and Restore suites in four clubs, and the response from members has been incredible.<\/p>\n \u201cAbout 20% of new members who come in sign up for the membership level that includes access to Relax and Restore,\u201d said Markowicz. \u201cA large percentage of our membership base has shifted their goals from solely aesthetic ones to \u2018I want to be healthy\u2019 or \u2018I want to feel better,\u2019 and having these amenities in place allows us to be a sort of one-stop-shop to address all aspects of their goals.\u201d<\/p>\n Throughout the year, Fitness Premier 24\/7 Clubs also rolled out new kiosks in its clubs, allowing existing members to modify their memberships and new members to activate a membership independently and during non-staffed hours. By embracing technology at the unit level, the brand empowered its owners to make more efficient use of skilled team members, streamlined the registration and update processes for members and provided a new, lower-pressure option for potential members who are interested in learning more about the concept through an independent exploration process.<\/p>\n Both Relax and Restore suites and kiosks were major focuses of the real estate upgrades and renovations that took place at the Beecher and Bourbonnais clubs \u2014 two of the brand\u2019s longest-standing locations.<\/p>\n \u201cIncorporating as many resources as possible is a big driver for us,\u201d said Markowicz. \u201cThese upgrades brought more space, better access to fitWAVE and Relax and Restore, and a greater spread of both machines and free weights. Our clubs are in the heart of these communities, and we were excited to invest in refreshing the clubs to create longevity.\u201d<\/p>\n As the team made major changes at the club level, empowering franchisees to bring even more amenities to their locations and address the continuously growing demand for a fitness concept like Fitness Premier 24\/7 Clubs, it also invested in the corporate team to prepare for a great year in 2024.<\/p>\n \u201cOne of the most exciting projects of the fourth quarter was moving our headquarters,\u201d said Markowicz. \u201cWe are now in an 11,000-square-foot building in Frankfort, Illinois \u2014 it\u2019s a really nice office. This upgrade punctuates the year perfectly, allowing us to start 2024 in a bright, new<\/p>\n space with all of the space and amenities we\u2019ll need to continue collaborating and engaging the system as we grow.\u201d<\/p>\n This year year, Fitness Premier 24\/7 Clubs is looking to grow its system by at least 50%, adding 10\u201315 clubs to the system through both acquisitions and franchise development. The Fitness Premier 24\/7 Clubs model offers new entrepreneurs a strong platform and robust playbook to get started and existing gym owners a new realm of support, brand recognition and amenities to drive membership and revenue growth.<\/p>\n With a focus on the states neighboring its Illinois and Indiana strongholds, as well as Georgia and Southern Tennessee, the brand is looking to enter markets that need a concept like Fitness Premier 24\/7 Clubs to address unmet demand for fitness concepts.<\/p>\n \u201cWe\u2019re very excited about the recent growth that we\u2019ve seen,\u201d said Markowicz. \u201cMuch of our success can be attributed to the investments we have made into our franchise system this year and from day one, and we can\u2019t wait to keep growing in the future. If you’ve always wanted to own a business or are passionate about health and wellness, the time has never been better to join Fitness Premier 24\/7 Clubs and bring a business to the community that you can be proud of and that answers a need for quality and diverse workout and wellness options.\u201d<\/p>\nFitness Premier 24\/7 Clubs Offers a Full-Circle Wellness Approach and Supports Members in Securing the Support They Need When and How They Like<\/h3>\n
System-Spearheaded Initiatives in 2023 Position Franchisees for Success in \u201824<\/h3>\n