{"id":9539,"date":"2023-09-20T02:00:13","date_gmt":"2023-09-20T06:00:13","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=9539"},"modified":"2023-09-27T04:07:00","modified_gmt":"2023-09-27T08:07:00","slug":"midtown-athletic-clubs-announces-executive-appointments","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/chains\/midtown-athletic-clubs-announces-executive-appointments\/","title":{"rendered":"Midtown Athletic Clubs Announces Executive Appointments"},"content":{"rendered":"

\"MidtownMidtown Athletic Club<\/p>\n

CHICAGO, IL<\/strong> – Midtown Athletic Clubs, a leading owner and operator of premium tennis and athletic clubs across the U.S. and Canada, announces the executive appointments of Alex Schwartz<\/strong> as its corporate Chief Marketing Officer<\/em> and Matt Tilburg<\/strong> as the General Manager<\/em> of its flagship property, Midtown Athletic Club & Hotel in Chicago.<\/p>\n

Schwartz is a veteran of leading global and boutique advertising agencies including Saatchi & Saatchi, Ogilvy, Johannes Leonardo and Anomaly. His campaigns for marquee brands, including Adidas, Spotify, Kiehl\u2019s and Google, have won top awards from Cannes Lions, Ad Age and Webby.<\/p>\n

Since joining Midtown in 2018, Schwartz has grown the organization\u2019s marketing operations and helped the company rebound from the COVID-19 shutdowns to achieve the strongest membership levels in its 50-year history.<\/p>\n

\u201cAlex\u2019s knowledge of brand-building and consumer segmentation have significantly bolstered Midtown\u2019s ability to attract prospective members and associates,\u201d said Midtown Athletic Clubs President, Jon Brady. \u201cAs CMO, he\u2019ll have a broader platform to shape Midtown\u2019s brand and we\u2019re excited to see where his team will take the company in the coming years.\u201d<\/p>\n

Tilburg began his career at Four Seasons Hotels & Resorts where he mastered delivering industry-leading customer service. He entered the fitness industry 15 years ago with Equinox Group, where he held a variety of senior posts and opened the company\u2019s flagship club in downtown Los Angeles. Tilburg then joined Life Time Fitness, where he managed club portfolios exceeding $50 million. In his new role, Tilburg will be responsible for leading operations at one of the world\u2019s highest ranked athletic clubs following Midtown\u2019s $75 million renovation of its flagship property in 2018.<\/p>\n

\u201cMatt\u2019s track record of achievement at Four Seasons, Equinox and Life Time make him uniquely suited to excel at Midtown Chicago, which aims to be the highest quality athletic club and hotel in the world,\u201d said Brady. \u201cWe believe Matt\u2019s people-first leadership style and his ability to deliver preeminent customer service will further elevate the Midtown experience for our members and associates.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

CHICAGO, IL<\/strong> – Midtown Athletic Clubs, a leading owner and operator of premium tennis and athletic clubs across the U.S. and Canada, announces the executive appointments of Alex Schwartz<\/strong> as its corporate Chief Marketing Officer<\/em> and Matt Tilburg<\/strong> as the General Manager<\/em> of its flagship property, Midtown Athletic Club & Hotel in Chicago.<\/p>\n","protected":false},"author":1,"featured_media":3048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[31],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/9539"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=9539"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/9539\/revisions"}],"predecessor-version":[{"id":9545,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/9539\/revisions\/9545"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/3048"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=9539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=9539"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=9539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}