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IHRSA: The Global Health & Fitness Association<\/p>\nIHRSA: The Global Health & Fitness Association<\/p>\n
BRAZIL<\/strong> – For decades, the IHRSA Fitness Brazil Conference & Trade Show has been the largest, widely anticipated, and highly respected fitness, sport, health and wellness event in Latin America. This year\u2019s gathering, the 24th in history, occurred August 16 – 19 at the Transam\u00e9rica Expo Center in S\u00e3o Paulo.<\/p>\n The design of the popular event’s programming and offerings is to pave the road to success for owners, managers, and other staff of gyms, spas, health clubs, and hotel facilities. Fitness Brasil uniquely includes physical education and nutrition professionals, entrepreneurs, investors, major equipment manufacturers, and other service providers.<\/p>\n This year, 15,000 visitors took advantage of more than 30 educational programs and attended 200 lectures, hearing from hundreds of speakers. Sessions uncovered the latest trends and best practices in management, marketing, technology, and other key aspects of running a successful business in the industry.<\/p>\n The Trade Show, spanning more than 172,200-square-feet, featured 100 major equipment and service brands, which exhibited some 3,000 products. Visitors witnessed several new product launches first-hand and enjoyed test-driving 50 other engaging attractions. A highlight of the three-day event, visitors took advantage of meeting with company leaders one-on-one to strike deals.<\/p>\n Brazil has long been a valued IHRSA partner. Its economy is one of the world\u2019s top ten, and its population is one of the most diverse in the world. The country is also home to South America\u2019s highest share of global wealth.<\/p>\n Currently, the Brazilian market boasts some 31,000 clubs serving more than 7.9 million members. It makes sense that Brazil sends one of the largest contingents of attendees, supplier partners, and industry members to the IHRSA Convention & Trade Show. The Latin American Forum is consistently a smashing hit at the event.<\/p>\n At Fitness Brasil, IHRSA President & CEO Liz Clark acknowledged Brazilians and their contributions to the industry. Her address on Thursday, August 17, was a highlight.<\/p>\n \u201cI am so honored to be here with you again this year,\u201d she said. \u201cBrazil is the heart of a thriving and innovative fitness industry in Latin America\u2014and a dominant force in our global industry. I\u2019d like to take a moment to recognize Monica Marques, who has been a diligent and active leader on IHRSA\u2019s Board of Directors. Monica\u2014obrigado, gracias, for your service and partnership. I\u2019d also like to thank Gustavo Almeida, Samir Ferarri, and the Fitness Brasil team for their leadership on behalf of the industry.\u201d<\/p>\n Liz took the opportunity to mention several initiatives that will benefit the industry worldwide.<\/p>\n \u201cIn September, we will release The 2023 IHRSA Global Report, which includes key rankings and economic data on our industry in each region worldwide,\u201d she noted. \u201cThis report is a key tool that helps us understand our industry\u2019s impact and growth and communicate these with government, media, and investors.\u201d<\/p>\n She spoke of the upcoming IHRSA European Congress, 17-19 October, in Lisbon, Portugal, and the IHRSA Convention & Trade Show, March 6-8, 2024, in Los Angeles. Both bring global partners together for high-level meetings, networking, and educational sessions. Registration is open for the European Congress, and keep your eyes peeled for IHRSA 2024 registration, opening soon!<\/p>\n REGISTER FOR THE EUROPEAN CONGRESS<\/a> | STAY IN THE KNOW FOR IHRSA 2024<\/a><\/p>\n Speaking of global, Liz provided a brief update on what the association is doing to maintain its authority worldwide. \u201cOur Global Health & Fitness Alliance (GHFA) continues to provide important direction and insight to IHRSA and will focus on guiding international research and data analysis projects in the year ahead.\u201d<\/p>\n Liz mentioned we’ve bolstered the IHRSA international team with additional staff members who live and work overseas to serve a global audience at a higher level.<\/p>\n \u201cWe are refocusing IHRSA towards advocacy, education, and research. Advocacy will include speaking to government and NGO leaders, stakeholders, and the media. The education work will focus on providing resources and intelligence to the industry and building knowledge and skills at the convention. Our research will continue to provide reports, data, and information to help partners and members succeed in a constantly changing marketplace.<\/p>\n \u201cI\u2019m proud to serve this industry, and our IHRSA team is proud to work with you every day to support you here in Brazil, Latin America, and worldwide.\u201d<\/p>\nIHRSA and Brazil Hold a Long, Successful History<\/h3>\n
What Lies Ahead for the Industry<\/h3>\n