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Workout Anytime<\/p>\nWorkout Anytime<\/p>\n
ATLANTA, GA<\/strong> – Workout Anytime, the 24-hour, seven-days-a-week fitness concept with nearly 200 units open across the U.S., has opened two new locations and signed deals for an additional five in Q1 alone. There are five additional gyms slotted to open in the second quarter as the franchisor works to open a total of 30 new locations in 2023.<\/p>\n \u201cLast year was a record-breaking year in terms of growth,\u201d explained Terri Harof, director of franchise development. \u201cWe signed a total of 49 units that will be opening soon, and based on what we currently have in our pipeline, this year is going to be even better.\u201d<\/p>\n A key driver of the brand\u2019s success has been its Hometown Model offering, which allows franchisees to enter markets that are even smaller than what Workout Anytime would typically target.<\/p>\n \u201cAbout 22% of the population will join a gym, and when we go into these territories where there\u2019s literally no other competition, all of those people can join your gym,\u201d Harof added. \u201cWhen we\u2019re looking at these smaller markets, we completely understand that we will be a prime, if not the only available, offering. There is a tremendous amount of potential. We currently have 7 Hometown Model gyms open, with plans for another 7 to open in 2023.\u201d<\/p>\n In addition to the expansion of its footprint, Workout Anytime has expanded its Premium Suite services to include Beauty Angel (red light therapy), cryotherapy, and infrared sauna.<\/p>\n \u201cCold therapy has always been very popular for athletes; it has always been a proven recovery method,\u201d explained marketing manager Lynsay Flynt. \u201cAs our demographics change and people become more aware of overall wellness, offerings that address recovery, skin health and other body systems are becoming even more popular.\u201d<\/p>\n \u201cWe\u2019re working diligently to bring more value to our Premium members by building out our Premium Suites with more amenities,\u201d Dennis Holcom, senior vice president of franchise support, explained.<\/p>\n And it\u2019s clear that members are noticing this value. In the month of January, 62% of the membership base purchased a premium membership. The concept has also broken records with its recent membership growth.<\/p>\n Through its partnership with a new vendor, PromotionVault, Workout Anytime has rewarded local franchise owners for their part in membership increases.<\/p>\n \u201cThe process is pretty simple because it’s integrated with our POS,\u201d Flynt explained. \u201cSo, when a member signs up, the owner of their home location will receive a validation code for a gift card, sent by PromotionVault. It\u2019s automatically sent to their email, and they have immediate access to about 100 different retail stores with whom they can redeem that gift card. It has been very successful; the owners have been loving it.\u201d<\/p>\n As it continues to expand, Workout Anytime is targeting Alabama, Arizona, Arkansas, Virginia, New Jersey, West Virginia, Ohio, Missouri and Iowa.<\/p>\n