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SCW<\/p>\nSCW<\/p>\n
DEERFIELD, IL<\/strong> – SCW Fitness Education was chosen from over 1,000 global entries as a winner in the prestigious Chief Marketer\u2019s 2022 PRO Award competition in the category of \u201cBest Health and Wellness Campaign.\u201d SCW is proud to accept this Pro Award from the world\u2019s leading and largest awards recognition program for excellence in brand activation and promotion marketing for over 30 years.<\/p>\n Judges for the competition were comprised of high-level marketing specialists from major companies like Chipotle, Bayer, Disney, and more. SCW was honored to be one of the few winners that conducts its marketing in-house, as opposed to those who utilize an outside marketing agency. SCW combined their educational expertise and, of course, creative skills to masterfully design a promotional campaign for the virtual event, the SCW Nutrition Coaching Summit. Winning this award was particularly impressive because it was up against submissions from professional marketing companies. Other high-profile brand winners were campaigns from Starbucks, Adidas, Geico, McDonalds, Nestle, and the list goes on. These campaigns utilize a significantly larger staff and much higher advertising budgets.<\/p>\n \u201cI am so proud of this incredibly talented group of individuals. They always produce a product that exceeds my expectations,\u201d said Sara Kooperman, JD, SCW Fitness owner & CEO. \u201cThis is really their award, not mine.”<\/p>\n At the beginning of the pandemic, Kooperman quickly pivoted her primarily in-person business to deliver 19 live-streaming fitness professional conventions over 24 months. Since no live-streaming convention programs existed at the beginning of the pandemic, this self-taught \u201cSCW Stream Team\u201d built their own proprietary live-stream convention site and successfully launched and trained staff, presenters and attendees on how to use the program. This included the awarded Nutrition Coaching Summit virtual event campaign. The approach to the Nutrition Coaching Summit campaign was to differentiate from other organizations offering similar conferences in the virtual space, most of which are very utilitarian in approach.<\/p>\n The Nutrition Coaching Summit promotions were to rely heavily on pun-driven analogies and cheeky imagery to capture the attention of the audience. With the ultimate goal of revenue and attendance, this unique approach brought more visibility to the brand, resulting in high numbers of registrations.<\/p>\n The marketing strategy was to use the already established promotion schedule from prior SCW online events and adapt it to the Nutrition Coaching Summit. Price point was the very first consideration, as fitness professionals were hit hard economically by the pandemic and have to be extremely choosy when deciding where to allocate their funds towards education. Keeping the entry point of attendance under $100 was paramount.<\/p>\n A custom site was built to make sure that the event didn’t seem like a regurgitation of any prior event. Even though it was built on the backbone of those prior events, it had to establish its own identity and voice.<\/p>\n The target audience needed to feel positive about their decision to attend a virtual event on a Saturday\u2014a valuable day off in most fitness and wellness professionals’ schedules. The event and surrounding promotions couldn’t feel like drudgery. SCW felt\u2014and still feels\u2014strongly that education can be valued as serious and rewarding, while also being entertaining and fun.<\/p>\n","protected":false},"excerpt":{"rendered":" DEERFIELD, IL<\/strong> – SCW Fitness Education was chosen from over 1,000 global entries as a winner in the prestigious Chief Marketer\u2019s 2022 PRO Award competition in the category of \u201cBest Health and Wellness Campaign.\u201d SCW is proud to accept this Pro Award from the world\u2019s leading and largest awards recognition program for excellence in brand activation and promotion marketing for over 30 years.<\/p>\n","protected":false},"author":1,"featured_media":5719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[509],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/8740"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=8740"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/8740\/revisions"}],"predecessor-version":[{"id":8741,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/8740\/revisions\/8741"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/5719"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=8740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=8740"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=8740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}