{"id":7561,"date":"2021-12-27T00:00:13","date_gmt":"2021-12-27T05:00:13","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=7561"},"modified":"2021-12-28T12:36:58","modified_gmt":"2021-12-28T17:36:58","slug":"anytime-fitness-debuts-real-af-platform-promoting-personalized-fitness-and-nutrition-coaching-available-anytime-anywhere","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/chains\/anytime-fitness-debuts-real-af-platform-promoting-personalized-fitness-and-nutrition-coaching-available-anytime-anywhere\/","title":{"rendered":"Anytime Fitness Debuts &#8220;Real AF&#8221; Platform Promoting Personalized Fitness and Nutrition Coaching, Available Anytime, Anywhere"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Anytime-Fitness-300x71.jpg\" alt=\"Anytime Fitness\" width=\"300\" height=\"71\" class=\"alignnone size-medium wp-image-424\" srcset=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Anytime-Fitness-300x71.jpg 300w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Anytime-Fitness-200x48.jpg 200w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Anytime-Fitness-800x190.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Anytime Fitness<\/p>\n<p><strong>MINNEAPOLIS, MN<\/strong> &#8211; Anytime Fitness, one of the world&#8217;s largest fitness brands and fast-growing fitness club franchise, is launching its new &#8220;Real AF&#8221; marketing platform as part of a bold operational strategy to deliver a holistic approach to fitness, health and wellness through authentic interactions between Anytime Fitness coaches and members, in person or via the Anytime Fitness mobile app.<\/p>\n<p>&#8220;Our &#8216;Real AF&#8217; platform is an unmistakable affirmation that success looks different for every individual member,&#8221; said Stacy Anderson, president, Anytime Fitness. &#8220;Through a personalized plan and our omnichannel experiences, we will do everything in our power to help them build self-confidence, resiliency, commitment, balance \u2014 where they are, on their terms.&#8221;<\/p>\n<p>The &#8220;Real AF&#8221; platform extends across the entire Anytime Fitness omnichannel experience, and includes:<\/p>\n<ul>\n<li>A revamp of the club&#8217;s interiors that will soon begin appearing across select United States-based locations, delivering an in-club experience that puts coaching front and center within the context of better defined and branded spaces for personal training, nutrition coaching, and recovery services.<\/li>\n<li>A more interactive digital experience that tailors each member&#8217;s access to coaching and support.<\/li>\n<li>A modernized Anytime Fitness logo, including an &#8220;AF&#8221; monogram.<\/li>\n<\/ul>\n<p>The availability of the latest &#8220;Real AF&#8221; experiences and services will roll out as part of a multi-year evolution in partnership with Anytime Fitness club locations across the U.S., and extend across nearly 5,000 locations in nearly 40 countries, on all seven continents.<\/p>\n<p>&#8220;Our traditional coaching approach at Anytime Fitness has played an essential role in literally thousands of member success stories over the years,&#8221; Anderson said. &#8220;The &#8216;Real AF&#8217; experience amplifies the unique and personalized ways our coaches provide the best guidance accessible anytime, anywhere.&#8221;<\/p>\n<p>The first campaign spots for the &#8220;Real AF&#8221; platform are launching today. Each spot casts aside self-doubt and limiting beliefs, encouraging members to fully embrace themselves as they are and seek the services and support AF provides.<\/p>\n<p>Anytime Fitness disrupted the industry in 2002 by becoming the first gym franchise in the United States to offer 24-hour access. (It remains the only global gym franchise to do so.) As consumer expectations move beyond fitness to a more holistic approach to wellness \u2014 particularly as the world works to reemerge from a global pandemic \u2014 Anytime Fitness is expanding its convenience-first strategy to promote the relentless support and personalized guidance of its dedicated coaches, both in and outside the gym.<\/p>\n<p>Anytime Fitness worked with 10 Thousand Design on in-club experiential design and Colle McVoy on the &#8220;Real AF&#8221; creative campaign, which hits national TV, digital, print, streaming audio and social the week of December 27, 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>MINNEAPOLIS, MN<\/strong> &#8211; Anytime Fitness, one of the world&#8217;s largest fitness brands and fast-growing fitness club franchise, is launching its new &#8220;Real AF&#8221; marketing platform as part of a bold operational strategy to deliver a holistic approach to fitness, health and wellness through authentic interactions between Anytime Fitness coaches and members, in person or via the Anytime Fitness mobile app.<\/p>\n","protected":false},"author":1,"featured_media":424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[85],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/7561"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=7561"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/7561\/revisions"}],"predecessor-version":[{"id":7562,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/7561\/revisions\/7562"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/424"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=7561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=7561"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=7561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}