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Self Esteem Brands<\/p>\nSelf Esteem Brands<\/p>\n
PHILADELPHIA, PA<\/strong> – Goodway Group, a digital partner advertisers trust to deliver campaign performance and media efficiency, has expanded its Digital Agency of Record partnership with Self Esteem Brands. The growing relationship builds on Goodway Group\u2019s success with Self Esteem Brands\u2019 Anytime Fitness and Waxing the City. Self Esteem Brands is now bringing on Goodway Group, a recognized leader in multi-location and digital marketing, to manage local marketing efforts for franchisee owners of The Bar Method and Basecamp Fitness.<\/p>\n Self Esteem Brands chose Goodway Group for its deep expertise in the multi-location space as well as its proven knowledge to successfully strategize and execute on local and national campaigns. Goodway Group\u2019s holistic approach to digital media strategy – which includes multiple channels such as Search, Social, Programmatic Display, Video, Advanced TV, Audio, Broadcast TV – along with previously demonstrated success in the areas of performance and service through innovative methods secured Goodway Group the local marketing business for all four Self Esteem Brands: Anytime Fitness, Waxing the City, Basecamp Fitness and The Bar Method. The partnership is focused on growing brand awareness and driving new customer acquisition in the US. Internationally, Goodway Group will support Self Esteem Brands via its U.K.-based sister company CvE, with a specialty in global consultative services, to drive franchise development efforts to acquire master franchisees and introduce the fitness brands to new regions.<\/p>\n \u201cThroughout our relationship, Goodway Group has been an invaluable resource. Using their deep understanding of the complexities of franchise marketing they\u2019ve supported our corporate marketing team and thousands of franchisees from strategic guidance to media execution and optimization,\u201d said April Anslinger, Global Chief Marketing Officer at Self Esteem Brands, LLC. \u201cThey continued to be a strong partner to us during the pandemic, offering transparency and trust, and demonstrating their value through deep insights and innovative, forward-thinking marketing guidance. We are happy to enter into this new phase of our partnership, and capitalize on the energy of consumers, who are more fitness-minded than ever before.\u201d<\/p>\n In addition to media buying services, Goodway Group is providing data and analytics capabilities. Its custom-built tech stack offers access to award-winning dashboards that demonstrate campaign performance at the franchisee level. Layered in with machine learning and proprietary algorithms, the Realvalue\u00ae suite of algorithms optimize campaign performance to create maximum efficiency with more marketing investment going directly to working media. Goodway Group\u2019s award winning tech stack also provides insights that uncover cross-channel analytics that lead to further campaign effectiveness and efficiencies.<\/p>\n \u201cWe are honored to engage with Self Esteem brands as their Digital Agency of Record for Anytime Fitness and Wax in the City brands and guide their business to new heights,\u201d said Jay Friedman, President at Goodway Group. \u201cOur multi-location experience is a perfect fit for their needs. We have the right team, technology and strategic understanding of both franchisee and brand needs at the corporate level to create digital strategy and execute campaign management that moves customer acquisition and franchisee growth. Two important factors that directly tie to revenue.\u201d Goodway Group worked with Anytime Fitness for their 2021 New Year\u2019s campaign to bring new members to their gyms. From late December through the end of January, Goodway executed a lead generation campaign by boosting the company\u2019s share of voice (SOV) and creating actionable data through paid social and search as well as cross-device display and connected TV. This allowed Goodway to identify potential prospects, optimize retargeting and use forecasting models to modify their ad spend week to week based on current targets within the pipeline. The campaign surpassed its lead generation goal and attracted 127% of its new member goal.<\/p>\n Goodway worked with Self Esteem Brands on a number of other campaigns as well, including a boost in digital awareness for the Anytime Fitness brand, which resulted in an 11.7% lift in awareness.<\/p>\n","protected":false},"excerpt":{"rendered":" PHILADELPHIA, PA<\/strong> – Goodway Group, a digital partner advertisers trust to deliver campaign performance and media efficiency, has expanded its Digital Agency of Record partnership with Self Esteem Brands. The growing relationship builds on Goodway Group\u2019s success with Self Esteem Brands\u2019 Anytime Fitness and Waxing the City. Self Esteem Brands is now bringing on Goodway Group, a recognized leader in multi-location and digital marketing, to manage local marketing efforts for franchisee owners of The Bar Method and Basecamp Fitness.<\/p>\n","protected":false},"author":1,"featured_media":5874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[521],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/7286"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=7286"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/7286\/revisions"}],"predecessor-version":[{"id":7287,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/7286\/revisions\/7287"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/5874"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=7286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=7286"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=7286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nGoodway Group\u2019s previous work with Anytime Fitness has been recognized for several awards including The Drum\u2019s Digital Advertising Awards US 2020 for Most Effective Programmatic Media Partnership, as well as a Finalist in the AdExchanger Awards 2020 for Best Programmatic Capabilities by an Agency and New Membership Campaign.<\/p>\n