![\"UpSwell\"](\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/UpSwell-300x238.png\")
UpSwell<\/p>\nUpSwell<\/p>\n
An ever-growing number of people are becoming more conscious of their health these days. They\u2019re also resolving to be much more proactive in fostering their own health and fitness. Because of that, more people than ever before are purchasing gym memberships. Of course, not everyone is willing or able to go to a gym in person. Given recent circumstances, it\u2019s not even an option for some.<\/p>\n
All those factors have led to a surge in demand for online fitness training. Gyms that are able to meet this demand certainly stand to come out on top. Having said that, getting set up to offer online fitness classes and marketing those services isn\u2019t a simple matter. If you\u2019d like to add this to your lineup of options for members, having the expertise of a team of gym marketing specialists on your side will undoubtedly increase your chances of success.<\/p>\n
Now is the perfect time to add online fitness classes to your repertoire. Demand is certainly high, and both you and consumers have the resources to take advantage of this constantly growing opportunity. While your current and future members can benefit from online classes in numerous ways, you stand to gain a great deal from making them available to the public as well.<\/p>\n
Right now, you\u2019re primarily catering to people within a small radius of your brick-and-mortar locations. Based on a recent write-up<\/a>, people only seem to be willing to travel about four miles on average to visit a gym. That means your reach is highly limited, and you\u2019re only accommodating a small percentage of potential members.<\/p>\n On the other hand, if you offer online fitness classes, you\u2019re giving yourself unlimited reach. You can provide services to people across the country or even around the globe. At the same time, you\u2019re appealing to people who simply don\u2019t have the time or ability to travel to your gym or studio during normal operating hours. If you give them the option of online classes, you\u2019re providing the opportunity for them to train anytime they take a notion rather than only during set hours or by appointment.<\/p>\n Additionally, offering online fitness training allows you to stream or record your classes and sessions from anywhere at any time. On the other end of the spectrum, your members can take advantage of those classes from anywhere. Whether they go away on a week-long vacation, move halfway around the world for a new job, or simply decide to cut back on their training efforts for a couple of months, they can still benefit from being a member of your gym.<\/p>\n Current members will also be more apt to renew their memberships with you when the time comes if they have unlimited options via your online classes. They\u2019ll be more likely to tell others about you and provide the all-powerful word-of-mouth advertising that\u2019s so valuable to today\u2019s businesses as well. In turn, they\u2019ll be effective allies in bringing in new members.<\/p>\n Don\u2019t overlook the benefits for you and your other trainers, either. Your staff can record their fitness classes right there in your gym if desired. On the other hand, you and your trainers can record classes or stream them live from home, while on vacation, in the park on a particularly nice day, or anywhere else for that matter.<\/p>\n An obvious benefit of adding online fitness classes to the mix is generating an entirely new stream of revenue. Sure, you\u2019ll still be making money from current memberships because their owners can make use of both onsite and in-person training. That\u2019s only part of the picture, though.<\/p>\n Recent reports show that the number of health club members in the United States grew by a considerable margin over the last 10 years.1 Revenue among gyms across the nation has also been growing by almost 9 percent each year for in-person fitness classes alone.2 Surveys indicate that many people who don\u2019t currently own a gym membership would gladly jump on board if online classes were available.3<\/p>\n Based on an article<\/a> released last year by Forbes, health club and gym owners who provide online fitness classes have seen significant upticks in their revenue. Some are reporting income increases of anywhere from 150 percent to more than 700 percent since the COVID-19 outbreak. Your growth potential in this realm depends largely on the range of online training options you offer and how well you market yourself.<\/p>\n In light of the public\u2019s current mindset and preferences, gym members aren\u2019t quite as inclined to revert to in-person training now that travel and social distancing restrictions are being lifted as many experts originally thought they would be. In contrast, the trend toward online fitness training actually appears to be growing despite the less stringent regulations. As such, this isn\u2019t merely a passing fad; it\u2019s a lasting development.<\/p>\n If 2020 taught us anything, it\u2019s that you never know what the future might hold in store. No one really saw the pandemic coming, and it quickly took its toll on businesses and individuals across the globe. One of the main keys to success is being prepared for anything. Another pandemic could arise. Fuel shortages could leave millions of people trapped at home. Any number of other developments might prevent people from visiting your establishment in person.<\/p>\n As long as the power grid doesn\u2019t fail and the internet remains up and running, though, people can always take advantage of online fitness classes. If you add them to your lineup of offerings for members now, they\u2019ll already be in place no matter what happens moving forward. Spreading the word about their availability will help keep current members on board and make them known to prospects for future reference.<\/p>\n Providing online fitness classes will undoubtedly benefit you, your members, and prospects in many ways. Adding them to your lineup isn\u2019t really difficult. All it takes is a laptop or tablet with recording capabilities or a smartphone and a tripod. You probably already have those on hand. From there, you simply record yourself doing what you do best and stream the sessions or post them on your website for members to use whenever they want.<\/p>\n Still, making people aware of your online classes isn\u2019t a straightforward process. Doing so requires new advertising campaigns and effective marketing efforts. That\u2019s where UpSwell comes into play. We\u2019re experts in gym marketing. We\u2019ve helped more than 2,500 gyms, health clubs, and fitness studios bring in over 2 million new members and hold onto millions of current members. We can do the same for you.<\/p>\n References:<\/p>\n 1) IHRSA, 2019 Fitness Industry Trends Shed Light on 2020 & Beyond, https:\/\/www.ihrsa.org\/improve-your-club\/industry-news\/2019-fitness-industry-trends-shed-light-on-2020-beyond\/<\/a><\/p>\n 2) Policy Advice, 19+ Statistics and Facts About the Fitness Industry (2021), https:\/\/policyadvice.net\/insurance\/insights\/fitness-industry-statistics\/<\/a><\/p>\nGiving Yourself and Your Members More Freedom<\/h3>\n
Bringing in More Revenue<\/h3>\n
Setting Yourself Up for Success No Matter What the Future Holds<\/h3>\n
Marketing Yourself Both Now and in the Future<\/h3>\n