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Workout Anytime<\/p>\nWorkout Anytime<\/p>\n
ALPHARETTA, GA<\/strong> – Workout Anytime, a leader in the fitness industry with more than 180 units across the country, hosted its annual franchise conference called, \u201cThe Year of Awesome,\u201d June 25 to June 27 in Alpharetta, Georgia. More than 300 Workout Anytime franchise and vendor partners attended the conference, which focused on digital marketing strategies in a post-COVID landscape. This included educational breakouts and sessions surrounding best practices.<\/p>\n \u201cWe\u2019re the first fitness brand in the industry to host a face-to-face conference since the pandemic began,\u201d said Greg Maurer, Workout Anytime VP of Fitness. \u201cMore than just a conference, this is a coming-out party for the entire fitness industry. And for us and our franchise partners, it\u2019s a major celebration.\u201d<\/p>\n With nearly 20% of fitness clubs nationwide permanently closed as a result of the pandemic, there\u2019s reason for the 22-year-old Workout Anytime brand to celebrate.<\/p>\n \u201cWhile COVID shutdowns were devastating in the retail and service industries, we are very well managed, which means that we\u2019re now in a great spot,\u201d said Maurer. \u201cThe market didn\u2019t shrink, but the industry did.\u201d<\/p>\n Workout Anytime is in a rapid growth phase with eight new locations already opened this year and another 30 in the pipeline. The brand will also open its first international locations in Honduras and Costa Rica in Q4. Workout Anytime is well-positioned to capture what\u2019s expected to be increased demand, as members seek to shed the \u2018quarantine fifteen,\u2019 get back to their former fitness levels and make their health a priority.<\/p>\n \u201cThe pandemic was a wake up call for a very good reason,\u201d Maurer said. \u201cMany of the people who passed away as a result of COVID had comorbidities. There\u2019s a growing awareness of the importance of fitness. It\u2019s no longer just about looking good, it\u2019s about being healthy. Taking care of yourself has become a priority.\u201d<\/p>\n Boasting more than 275,000 members nationwide, the 24\/7 fitness brand focuses on wellness and exercise programs aimed at helping customers with their overall mental and emotional health. Offering a wide range of equipment, small group programming, personal training and nutrition advice \u2014 and increasingly, recovery services like infrared saunas \u2014 Workout Anytime\u2019s franchise partners provide a personal touch that larger fitness brands can\u2019t offer.<\/p>\n \u201cWe\u2019re a community-based organization, so our franchise partners typically live in the communities they serve,\u201d Maurer said. \u201cThey know the police and the public servants who do shift work and want to utilize our 24\/7 clubs. Ours is a hyper-personal model, one that\u2019s dependent upon an amazing franchisee team.\u201d<\/p>\n To show its appreciation, the brand honored many of its outstanding franchise partners at the conference, with awards for the highest revenue, the most successful personal training programs and those displaying the most \u201cheart and soul.\u201d<\/p>\n For this relationship-focused fitness franchise and its dedicated partners, there\u2019s never been a better time to help clients across the country achieve their personal health and fitness goals. \u201cWe are not only standing, we are prospering,\u201d Maurer said. \u201cHappy days are here again!\u201d<\/p>\n