![\"In-Shape\"](\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/In-Shape-300x48.png\")
In-Shape<\/p>\nIn-Shape<\/p>\n
STOCKTON, CA<\/strong> – In-Shape Health Clubs, California\u2019s premier community destination for fitness and recreation, has announced its new fitness campaign to counteract the physical and mental effects of the 2020 lockdowns.<\/p>\n \u201cWe\u2019re excited to launch our new omnichannel approach to fitness with our #GetMoving2021 campaign. Designed to meet our members where they are, it\u2019s a solution that any of our members can easily participate in \u2013 at a time and a place that works for them. We\u2019ve made it easy and convenient to do,\u201d said Kris Mulkey, In-Shape\u2019s CMO. \u201cWith hundreds of thousands of members on our In-Shape app, this integrated, cross channel program is just another extension of that connection with our community.\u201d<\/p>\n The campaign includes the Get Moving 2021 Event Series<\/em>, which provides different programs throughout the year to engage members and motivate them to get moving through bootcamps, mindfulness challenges and races. Each event includes a training plan, workout calendar, and tips from In-Shape\u2019s expert Coaches with activities. Most of all the programs are designed to encourage community.<\/p>\n \u201cThere are a lot of great digital solutions for people that are self-motivated, but we know most members need to be motivated by people \u2013 coaches and community. Our Get Moving Programs make it easy to get started, find people to motivate you and workout where and when you can,\u201d Mulkey continued.<\/p>\n The campaign kicked off with an M7:HIIT bootcamp, In-Shape\u2019s proprietary HIIT class rooted in their MOVE7 fitness philosophy, to help participants reset after the holidays and a sedentary 2020, and is followed by a virtual run\/walk race in the Spring. Each program provides options to work out at home or in-club, with workouts that are efficient, require no equipment and incorporate recovery.
\nThis campaign and event series provides a 360 approach to engaging and motivating members. It meets In-Shape\u2019s members wherever they want to be, participating at a time and a place that works for them but staying true to In-Shape\u2019s belief that community and coaching is what motivates members to start and continue their fitness journey.<\/p>\n