{"id":6271,"date":"2020-12-29T01:00:22","date_gmt":"2020-12-29T06:00:22","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=6271"},"modified":"2020-12-29T11:50:01","modified_gmt":"2020-12-29T16:50:01","slug":"matrix-fitness-and-ifit-announce-strategic-partnership-to-bring-ifit-powered-content-to-premium-matrix-home-fitness-equipment","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/suppliers\/matrix-fitness-and-ifit-announce-strategic-partnership-to-bring-ifit-powered-content-to-premium-matrix-home-fitness-equipment\/","title":{"rendered":"Matrix Fitness and iFit Announce Strategic Partnership to Bring iFit-Powered Content to Premium Matrix Home Fitness Equipment"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Matrix-300x56.png\" alt=\"Matrix: Strong, Smart, Beautiful\" width=\"300\" height=\"56\" class=\"alignnone size-medium wp-image-290\" srcset=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Matrix-300x56.png 300w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Matrix-200x37.png 200w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Matrix-800x148.png 800w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Matrix.png 847w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Matrix: Strong, Smart, Beautiful<\/p>\n<p><strong>COTTAGE GROVE, WI<\/strong> &#8211; Matrix Fitness, a global leader in commercial and premium home fitness equipment, has announced a strategic partnership with iFit, a global leader in interactive connected fitness technology and content, to bring iFit&#8217;s proprietary workout platform to the Matrix home fitness portfolio.<\/p>\n<p>The collaboration strengthens Matrix&#8217;s innovative equipment offerings and expands iFit&#8217;s growing community of users. The announcement also coincides with the launch of Matrix&#8217;s new touchscreen consoles, which are designed to broaden users&#8217; fitness and entertainment options, helping users start a workout routine and stay motivated to keep going.<\/p>\n<p>&#8220;Connected and immersive fitness experiences are playing a larger role in our customers&#8217; lives and we are very excited to partner with iFit, as they have a proven track record of providing industry-leading and best-in-class fitness content,&#8221; said Bob Zande, President of Johnson Health Tech Retail, Inc. &#8220;The addition of iFit to the Matrix line gives our customers the best of both worlds \u2014 world-class content, on commercial-quality equipment designed for the home.&#8221;<\/p>\n<p>&#8220;We are thrilled to join forces with Matrix and bring the iFit experience to the company&#8217;s product portfolio and extensive network of customers,&#8221; said Mark Watterson, President of iFit. &#8220;Matrix&#8217;s portfolio of premium fitness equipment and iFit&#8217;s technology-connected fitness platform are highly complementary. This partnership allows us to expand iFit to a new set of fitness platforms and retail channels, helping us connect with even more people through motivating, inspiring and interactive workouts.&#8221;<\/p>\n<p>The Matrix and iFit partnership enables a seamless connection between Matrix users, their equipment and iFit&#8217;s leading trainers. The iFit platform is integrated into Matrix touchscreen consoles and is available on almost every modality Matrix offers home users: treadmills, ellipticals, recumbent bikes, upright bikes, ascent trainers and ClimbMills. This integration allows Matrix users access to iFit&#8217;s award-winning, trainer-led streaming workouts shot in exciting locations around the world, including 50 countries on all seven continents. Users also have access to highly immersive studio classes led by a wide range of trainers: gold-medal winning Olympians, competitive ultrarunners, triathletes, pro mountain bikers and inspiring, motivational trainers from around the world.<\/p>\n<p>One year of iFit membership, a value of $468, will be included on all Matrix 2nd generation touchscreen consoles: the 10\u2033 XER, 16\u2033 XIR and brand-new 22\u2033 XUR.<\/p>\n<p>Highlights of the new generation of Matrix consoles:<\/p>\n<ul>\n<li>iFit membership provides access to studio classes, Global Workouts, Google Maps Street View and thousands of workouts led by inspiring trainers;<\/li>\n<li>Connectivity options make it easy to stream entertainment content and track workout data;<\/li>\n<li>Bluetooth FTMS allows users to sync their equipment with workout content for an interactive experience;<\/li>\n<li>Easy access to Matrix exclusive workout programs like Sprint 8 and Virtual Active;<\/li>\n<li>Custom Program lets users create and save up to 100 custom programs;<\/li>\n<li>Workout Calendar saves past workouts for 365 days so users can quickly repeat their favorites.<\/li>\n<\/ul>\n<p>Matrix equipment, outfitted with 2nd generation touchscreen consoles will be available soon at matrixfitness.com, Johnson Fitness &#038; Wellness stores and select specialty fitness retailers throughout the U.S.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>COTTAGE GROVE, WI<\/strong> &#8211; Matrix Fitness, a global leader in commercial and premium home fitness equipment, has announced a strategic partnership with iFit, a global leader in interactive connected fitness technology and content, to bring iFit&#8217;s proprietary workout platform to the Matrix home fitness portfolio.<\/p>\n","protected":false},"author":1,"featured_media":290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[67],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/6271"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=6271"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/6271\/revisions"}],"predecessor-version":[{"id":6272,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/6271\/revisions\/6272"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/290"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=6271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=6271"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=6271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}