{"id":6076,"date":"2020-10-14T01:00:30","date_gmt":"2020-10-14T05:00:30","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=6076"},"modified":"2020-10-20T13:50:19","modified_gmt":"2020-10-20T17:50:19","slug":"true-fitness-technology-acquires-octane-fitness","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/suppliers\/true-fitness-technology-acquires-octane-fitness\/","title":{"rendered":"TRUE Fitness Technology Acquires Octane Fitness"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/TRUE-300x40.png\" alt=\"TRUE Fitness\" width=\"300\" height=\"40\" class=\"alignnone size-medium wp-image-2797\" srcset=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/TRUE-300x40.png 300w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/TRUE-200x26.png 200w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/TRUE-768x101.png 768w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/TRUE-800x105.png 800w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/TRUE.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>TRUE Fitness<\/p>\n<p><strong>ST. LOUIS, MO<\/strong> &#8211; Frank Trulaske, CEO of TRUE Fitness Technology, Inc. (TRUE), a global provider of premium fitness equipment, has announced  that TRUE has acquired Octane Fitness from Nautilus, Inc. Octane Fitness (Octane), a leader in elliptical design, was founded in 2001 and has been dedicated to manufacturing premier, low-impact cardio products, serving both the residential and commercial markets.<\/p>\n<p>\u201cThe Octane brand is recognized for delivering superior products and service. Octane\u2019s history is based on a passion for fitness and innovation. We believe this aligns with TRUE\u2019s own 40 years of expertise and dedication to superior products, dealers and end users. The addition of the Octane product line will further strengthen TRUE\u2019s product offerings. The combination of products will allow us to serve the full spectrum of markets residentially, commercially, and internationally,\u201d said Trulaske.<\/p>\n<p>Trulaske continues, \u201cAcquiring Octane strengthens our growing leadership position in the industry and expands our growing portfolio. Together we can leverage our expertise and history with their innovative products. Octane customers, current and future, can look forward to TRUE\u2019s commitment to the customer-first approach that has been our hallmark since 1981.\u201d<\/p>\n<p>TRUE will continue to be privately-held and operations will remain in St. Louis.<\/p>\n<p>\u201cWe are excited for the opportunity to provide our customers an expanded catalog of specialized products and accelerate our own growth initiatives. Octane\u2019s and TRUE\u2019s distribution channels have historically differed from each other, so the TRUE\u2013Octane combination will offer new opportunities for both TRUE and our comprehensive dealer network. In addition, we\u2019re excited to expand the TRUE team with talent from Octane,&#8221; said Mike Kelly, VP of TRUE Sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>ST. LOUIS, MO<\/strong> &#8211; Frank Trulaske, CEO of TRUE Fitness Technology, Inc. (TRUE), a global provider of premium fitness equipment, has announced  that TRUE has acquired Octane Fitness from Nautilus, Inc. Octane Fitness (Octane), a leader in elliptical design, was founded in 2001 and has been dedicated to manufacturing premier, low-impact cardio products, serving both the residential and commercial markets.<\/p>\n","protected":false},"author":1,"featured_media":2797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[175,321],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/6076"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=6076"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/6076\/revisions"}],"predecessor-version":[{"id":6077,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/6076\/revisions\/6077"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/2797"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=6076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=6076"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=6076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}