{"id":5987,"date":"2020-09-11T00:00:08","date_gmt":"2020-09-11T04:00:08","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=5987"},"modified":"2020-09-20T22:47:35","modified_gmt":"2020-09-21T02:47:35","slug":"exos-hires-new-chief-technology-officer-and-chief-marketing-officer","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/chains\/exos-hires-new-chief-technology-officer-and-chief-marketing-officer\/","title":{"rendered":"EXOS Hires New Chief Technology Officer and Chief Marketing Officer"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Exos-300x74.png\" alt=\"EXOS\" width=\"300\" height=\"74\" class=\"alignnone size-medium wp-image-474\" srcset=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Exos-300x74.png 300w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Exos-200x49.png 200w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Exos.png 302w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>EXOS<\/p>\n<p><strong>PHOENIX, AZ<\/strong> &#8211; EXOS has announced that they\u2019re expanding their leadership team with world-class talent in the marketing and technology fields. Yvette Pasqua joined EXOS as Chief Technology Officer this week, and TJ Abrams will join as Chief Marketing Officer in late September.<\/p>\n<p>This investment, in addition to the notable people operations and strategy hires earlier in the year, shows EXOS\u2019 commitment to accelerating its position as a consumer brand, delivering solutions for everyone from professional athletes to high-performing individuals at corporations who are looking to improve their performance.<\/p>\n<p>For the past four months, EXOS has been studying the impact of the virtual workplace on the health and fitness of its clients and consumers. Without a doubt, remote working has further blurred the lines between work and life, providing even more opportunity for EXOS to bring human performance solutions to market that combine digital and in-person delivery.<\/p>\n<p>In EXOS\u2019 most recent survey, 63% of respondents said that health and fitness is more important since the onset of COVID-19, while almost 40% cited lack of goals to work toward as impacting their motivation. Two-thirds cited the lack of physical and emotional connection to friends and colleagues as the biggest challenge imposed by COVID-19, and more than half intend to balance at-home and in-person workouts in the future as the pandemic comes to an end.<\/p>\n<p>\u201cThese insights show that consumers are looking for performance coaching that provides accountability, team-based social interaction, and clear performance goals to help them make sense of their fragmented fitness choices,\u201d said Sarah Robb O\u2019Hagan, CEO at EXOS. \u201cEXOS is uniquely suited to meet these needs by extending our world-class coaching, expertise, and solutions to meet consumers wherever they are, whether at home or on the go.\u201d<\/p>\n<p>In response to the demand placed on people working from home all over the world, EXOS will be launching a new virtual enterprise solution later this year that brings together programming and tools for EXOS coaches working with remote employee populations, followed by a direct-to-consumer product by the end of 2021.<\/p>\n<p>\u201cEXOS is on a transformational journey to make human performance solutions accessible to a wider consumer base, and Yvette and TJ will help lead the way with their technology and marketing expertise,\u201d said Robb O\u2019Hagan.<\/p>\n<p>Pasqua will oversee the company\u2019s technology strategy , which supports EXOS\u2019 consumer-facing growth strategy. This will include creating a new software platform for EXOS\u2019 virtual enterprise solution as well as the direct-to-consumer product that\u2019s in the works.<\/p>\n<p>\u201cThroughout my career, I\u2019ve been fortunate to work with passionate, driven individuals, and this team brings all of that and more,\u201d said Pasqua. \u201cI\u2019m inspired by the company\u2019s mission, which I believe the world needs now more than ever before, and I\u2019m excited to help drive the technology to bring EXOS\u2019 high-performance services to consumers.\u201d<\/p>\n<p>Abrams will be responsible for continued development of brand strategy, marketing, and communications to support the company\u2019s new consumer-focused direction. He\u2019ll also support enterprise-wide growth initiatives, delivering end-to-end commercial and marketing solutions.<\/p>\n<p>\u201cI\u2019m excited to join this team and begin the journey of taking the EXOS brand to new levels,\u201d said Abrams. \u201cCOVID-19 has shown us that consumers care about health and fitness now more than ever, and EXOS\u2019 heritage in the elite performance space will fuel our mission and growth as we introduce the brand to new audiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>PHOENIX, AZ<\/strong> &#8211; EXOS has announced that they\u2019re expanding their leadership team with world-class talent in the marketing and technology fields. Yvette Pasqua joined EXOS as Chief Technology Officer this week, and TJ Abrams will join as Chief Marketing Officer in late September.<\/p>\n","protected":false},"author":1,"featured_media":474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[100],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/5987"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=5987"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/5987\/revisions"}],"predecessor-version":[{"id":5988,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/5987\/revisions\/5988"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/474"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=5987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=5987"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=5987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}