{"id":5154,"date":"2020-01-06T02:00:38","date_gmt":"2020-01-06T07:00:38","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=5154"},"modified":"2020-01-07T03:08:52","modified_gmt":"2020-01-07T08:08:52","slug":"equinox-unveils-make-yourself-a-gift-to-the-world-campaign","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/chains\/equinox-unveils-make-yourself-a-gift-to-the-world-campaign\/","title":{"rendered":"Equinox Unveils \u201cMake Yourself A Gift To The World\u201d Campaign"},"content":{"rendered":"

\"Equinox\"Equinox<\/p>\n

NEW YORK, N.Y.<\/strong> – Equinox, a global high-performance lifestyle leader, has unveiled its 2020 brand campaign, \u201cMake Yourself a Gift to the World,\u201d a celebration and exploration of the positive effects that come from a deep devotion to oneself.<\/p>\n

Campaign stills, shot by iconic fashion photographer Glen Luchford and an accompanying film directed by world-renowned creative Floria Sigismondi, will roll out in the U.S., Canada and London with print, digital, social, out of home and video components.<\/p>\n

Equinox, renowned for its bold, thought-provoking campaigns that channel the collective mindset, explores the theme of healthy self-obsession to provide a fresh take on a concept already central to its mission of empowering a life well lived. This year, the brand challenges people to commit to becoming the best version of themselves through self-devotion, and in so doing, become a better person, better friend, better partner \u2014 improving the world around them.<\/p>\n

\u201cYear after year, we see the brand campaign as our opportunity to lead with a strong point of view and communicate a universal truth that is relevant to our community and reflects what\u2019s happening in culture,\u201d said Seth Solomons, Chief Marketing Officer of Equinox. \u201cOur message this year, delivered in a playful, tongue-in- cheek way, is a statement about the benefits of being your best self for the benefit of others, turning the idea of self- obsession on its head.\u201d<\/p>\n

Through the lens of Luchford for campaign stills and eyes of Sigismondi for the accompanying film, the new campaign, developed in partnership with creative agency Droga5, creates a rich visual world that promotes unwavering devotion to oneself. In the first installment, launching on January 6, divine characters are introduced as god-like \u2018gifts to the world\u2019 in four moments and scenarios that see them sharing their gift with the world to make it a better place:<\/p>\n