![\"VASA](\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/VASA-Fitness-300x300.png\")
VASA Fitness<\/p>\nVASA Fitness<\/p>\n
OREM, UT<\/strong> – VASA Fitness announced the appointment of Mindi Bridges as Chief Marketing Officer (CMO). Bridges, a seasoned marketing leader with a track record in leading successful marketing programs for respected brands including In-Shape Health Clubs, Abercrombie & Fitch, Treasury Wine Estates and the GAP, will oversee all aspects of marketing and club design to help usher in the next stage of VASA\u2019s rapid growth. VASA currently operates 36 clubs in five states, with ambitious plans to complete 12 new clubs in 2019.<\/p>\n VASA\u2019s growth projections aim to bring its successful high-value low-price (HVLP) business model, combining beautiful facilities with popular group classes and training at an affordable entry-level price of $9.99, to more regions. VASA\u2019s \u201cmall of fitness\u201d approach offers members a variety of amenity options to achieve their goals, from beginners to fitness enthusiasts.<\/p>\n \u201cMindi brings deep experience in brand building to VASA and she is the leader we need to help us build a scalable business model as we continue to grow in 2019 and beyond,\u201d said Rich Nelsen, Chief Executive Officer of VASA Fitness. \u201cAt VASA we want to know our members better than anyone in the industry and I am confident that her customer-centric mindset will not only help us understand our members, but meet them exactly where they are in their fitness journey. Mindi has the perfect combination of creativity and innovation that will be critical to our success as we deepen the brand strategy that makes the VASA experience unique in the fitness world.\u201d<\/p>\n \u201cJoining VASA is a once-in-a-lifetime opportunity,\u201d Bridges said. \u201cVASA has such a great story and the idea of bringing that story to life in a way that current and future members can connect to is important to me. I\u2019m excited to work for a brand with such a positive focus \u2013 to make fitness accessible and give everyone an opportunity to be part of a supportive and uplifting fitness community.\u201d<\/p>\n Bridges has more than 20 years\u2019 experience in bringing world-renowned brands to life for category leaders in retail and fitness. Prior to VASA, she was Vice President of Creative and Operations Services at In-Shape Health Clubs, where she led the company\u2019s rebranding initiative and built a team to support the clubs in everything from field communication to how members experience the clubs. Previously, she was an independent Marketing Consultant for companies including Bare Escentuals, LeapFrog, Westfield, Clif Bar and Art.com. Prior, she served as Director of Creative and Interactive services at Treasury Wine Estates where she oversaw all aspects of multi-channel creative marketing for 20 household wine brands. As Senior Director of Brand Marketing and Creative Services at Abercrombie & Fitch, Bridges led a team of 25 and was responsible for overseeing all of the company\u2019s existing global brands and launching new brands under the Abercrombie umbrella. Bridges started her career at the Gap in Global Marketing Production. Bridges holds a Bachelor of Science in Business Administration from California Polytechnic University, San Luis Obispo.<\/p>\n Bridges will spearhead marketing from VASA\u2019s new Denver office opening in the Denver Tech Center in May.<\/p>\n","protected":false},"excerpt":{"rendered":" OREM, UT<\/strong> – VASA Fitness announced the appointment of Mindi Bridges as Chief Marketing Officer (CMO). Bridges, a seasoned marketing leader with a track record in leading successful marketing programs for respected brands including In-Shape Health Clubs, Abercrombie & Fitch, Treasury Wine Estates and the GAP, will oversee all aspects of marketing and club design to help usher in the next stage of VASA\u2019s rapid growth. VASA currently operates 36 clubs in five states, with ambitious plans to complete 12 new clubs in 2019.<\/p>\n","protected":false},"author":1,"featured_media":4370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[430],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/4369"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=4369"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/4369\/revisions"}],"predecessor-version":[{"id":4371,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/4369\/revisions\/4371"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/4370"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=4369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=4369"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=4369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}