![\"Life](\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Life-Fitness-300x68.png\")
Life Fitness: What We Live For<\/p>\nLife Fitness: What We Live For<\/p>\n
LOS ANGELES, CA<\/strong> – Successful facilities know that it takes more than equipment to keep its members happy, engaged and returning workout after workout, which is why Life Fitness, the global leader in commercial fitness equipment manufacturing, will highlight the Life Fitness \u2018Journey\u2019 at IHRSA 2015, March 11-14. The Journey concept focuses on customized floor plans and design solutions to help facilities differentiate their spaces through boosting client satisfaction, improving retention and achieving their maximum potential, and is integrated throughout all areas of the Life Fitness IHRSA booth, themed \u201cExperiences that Inspire\u201d (#1444).<\/p>\n \u201cFrom boutique studios to large fitness clubs, today\u2019s exercisers have more options than ever when it comes to their workouts, putting pressure on facility managers to create an environment that keeps members happy and successful,\u201d said Chris Clawson, president of Life Fitness. \u201cThe Life Fitness Journey philosophy reaches beyond our large portfolio of equipment to help facilities maximize the effectiveness of their equipment purchases and better leverage spaces to delight members so they keep coming back.\u201d<\/p>\n There are four key factors of the Journey philosophy: social interaction, environment, variety, and progression, and all of them play a critical role in an exerciser\u2019s experience. According to Katy Nowak, Life Fitness facility layout and Journey manager, exercisers need spaces that provide ample opportunity for social interaction and encouragement \u2013 as well as more private spaces for focused work. The environment aspect of Journey involves everything from flooring to color scheme, as well as how equipment is arranged \u2013 critical spatial aspects that can determine if an exercise experience will be inviting or harrowing. <\/p>\n \u201cOften, a facility excels in one aspect \u2013 for instance, a club may be great at offering the right equipment its members want, but is held back by a deficiency in another aspect, such as poor layout,\u201d said Nowak. \u201cLife Fitness Journey helps bring the big picture into focus so that a facility can achieve its maximum potential and differentiate itself from competition.\u201d<\/p>\n With variety and progression, the right equipment in the right place is key. Variety, which can be achieved via diverse and multi-purpose equipment offerings, is critical for fending off client boredom, while having the latest equipment provides the precise data exercisers crave to track their success and progression.<\/p>\n The idea behind Life Fitness Journey and its offerings is to bring the four pillars of social interaction, environment, variety and progression in sync with one another to improve facility performance and enhance retention. <\/p>\n \u201cLife Fitness has been a trusted leader in fitness for more than 45 years, and during this time we\u2019ve worked hand-in-hand with facilities to develop the perfect equation for balancing equipment, fitness trends, retention tactics and layout effectiveness,\u201d Clawson said. \u201cJourney takes a user-centric approach to design and layout, utilizing our most valuable assets \u2013 our experience and sizable portfolio \u2013 to help Life Fitness customers become uniquely successful.\u201d<\/p>\n Each area of the Life Fitness booth at IHRSA is a prime example of how the four Journey pillars work together. For example, within the Small Group Training space, equipment is arranged in distinct groupings that maximize social interaction and provide the ideal layout and environment for a small group training class. The equipment here, including the new Life Fitness Row GX, also offers variety for the exerciser. The Hammer Strength zone, the Blue Sky performance area and Technology & Customization space are also meant to inspire attendees to rethink their own facilities. Each offers innovative layouts with multi-purpose equipment to build fun, supportive and progressive workout environments for exercisers of all abilities.<\/p>\n","protected":false},"excerpt":{"rendered":" LOS ANGELES, CA<\/strong> – Successful facilities know that it takes more than equipment to keep its members happy, engaged and returning workout after workout, which is why Life Fitness, the global leader in commercial fitness equipment manufacturing, will highlight the Life Fitness \u2018Journey\u2019 at IHRSA 2015, March 11-14. The Journey concept focuses on customized floor plans and design solutions to help facilities differentiate their spaces through boosting client satisfaction, improving retention and achieving their maximum potential, and is integrated throughout all areas of the Life Fitness IHRSA booth, themed \u201cExperiences that Inspire\u201d (#1444).<\/p>\n","protected":false},"author":1,"featured_media":236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[19,51],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/384"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=384"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/384\/revisions"}],"predecessor-version":[{"id":385,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/384\/revisions\/385"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/236"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=384"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}