{"id":366,"date":"2015-03-23T00:00:49","date_gmt":"2015-03-23T05:00:49","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=366"},"modified":"2015-03-26T16:51:57","modified_gmt":"2015-03-26T21:51:57","slug":"town-sports-international-opens-second-luxury-brand-boutique-location-in-manhattans-financial-district","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/chains\/town-sports-international-opens-second-luxury-brand-boutique-location-in-manhattans-financial-district\/","title":{"rendered":"Town Sports International Opens Second Luxury Brand Boutique Location in Manhattan&#8217;s Financial District"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Town-Sports-International-300x88.jpg\" alt=\"Town Sports International\" width=\"300\" height=\"88\" class=\"alignnone size-medium wp-image-143\" srcset=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Town-Sports-International-300x88.jpg 300w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Town-Sports-International-200x59.jpg 200w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Town-Sports-International.jpg 488w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Town Sports International<\/p>\n<p><strong>NEW YORK, NY<\/strong> &#8211; Town Sports International (NASDAQ: CLUB), a leading owner and operator of health and fitness clubs in the Northeast and Mid-Atlantic, announced the expansion of its boutique brand, BFX Studio, with the opening of its second location in NYC&#8217;s Financial District (FiDi) at 30 Broad Street. The first BFX Studio opened in Manhattan&#8217;s Chelsea neighborhood in June 2014.<\/p>\n<p>The 15,000-square-foot space features floor-to-ceiling windows and historic architectural details such as a marble staircase leading from the street level entrance to the studio&#8217;s main floor. BFX Studio&#8217;s FiDi location will expand on its signature cross-training approach to the boutique studio scene with three studios under one roof: indoor cycling, group exercise, and personal training.<\/p>\n<p>&#8220;With the opening of BFX Studio in the Financial District we are continuing to distinguish ourselves from other boutique brands by creating a &#8216;complete boutique&#8217; experience,&#8221; says Dan Gallagher, CEO of Town Sports International. &#8220;BFX&#8217;s multi-disciplinary approach is an evolution of the boutique model. &#8220;Our philosophy is that mixing it up is more fun and effective, and by providing clients with a variety of choices, it ensures they stay engaged and get the most out of their workouts.&#8221;<\/p>\n<p>New to BFX FiDi will be the launch of updated Fusion workout formats designed by BFX celebrity trainer Kira Stokes. The Ride Republic Studio has been custom-designed with half the studio as a stadium-style spin platform and the other half as a high intensity training floor with TRX, sandbags etc. BFX Fusion will also feature custom music blends created by DJ Scott Melker who is well-known in the fitness industry for his creative, inspiring workout beats.   <\/p>\n<p>BFX Studio is also expanding its signature boxing and kettlebell program &#8220;Box &#038; Bell&#8221;, a hybrid workout consisting of 30 minutes of boxing combined with 30 minutes of kettlebell drills.<\/p>\n<p>Like its first location in Chelsea, BFX Studio, FiDi also features wearable, performance-based technology and exclusive fitness assessment tools like Fit3D and DMX STRENGTH, eliminating the guess-work in tracking training results. The new Financial District location has expanded changing rooms and luxury shower amenities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>NEW YORK, NY<\/strong> &#8211; Town Sports International (NASDAQ: CLUB), a leading owner and operator of health and fitness clubs in the Northeast and Mid-Atlantic, announced the expansion of its boutique brand, BFX Studio, with the opening of its second location in NYC&#8217;s Financial District (FiDi) at 30 Broad Street. The first BFX Studio opened in Manhattan&#8217;s Chelsea neighborhood in June 2014.<\/p>\n","protected":false},"author":1,"featured_media":143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[20,24],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/366"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=366"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/366\/revisions"}],"predecessor-version":[{"id":367,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/366\/revisions\/367"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/143"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=366"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}