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Midtown Athletic Club<\/p>\nMidtown Athletic Club<\/p>\n
CHICAGO, IL<\/strong> – Fitness industry studies indicate that roughly eight out of every 10 personal trainers will move on to another fitness club each year, if not out of the profession entirely.<\/p>\n Looking to curb the short professional lifespan of personal trainers, Chicago-based Midtown Athletic Clubs has created Midtown U, a professional development program that provides trainers with the knowledge and applied tools to develop a proven foundation and successful long-term career in the fitness industry.<\/p>\n Midtown U promises to provide its candidates with a unique, customized career pathway for the fitness profession. Putting both its faith and finances behind the program, Midtown will cover all associated costs for its coaches, who will receive thousands of dollars in certification, specialization and continued education.<\/p>\n The initial rollout of Midtown U will focus on coaches working in personal training, Pilates and yoga, youth training, small group training, tennis, aquatics and group exercise.<\/p>\n \u201cWe want to be known for developing the highest caliber of talent that delivers the ultimate member experience. It is crucial that we attract, develop and retain the best professionals who seek a long-term, successful and purposeful career,\u201d says Scott Hopson, Midtown Athletic Clubs National Fitness Director.<\/p>\n As Midtown strives to inspire its members through movement, community and personal attention, an important goal of Midtown U is to increase overall member satisfaction and retention at Midtown\u2019s 10 locations in the U.S. and Canada.<\/p>\n \u201cWe have world-class facilities, products and services, including tennis, fitness, spa, youth programming and community events,\u201d adds Hopson. \u201cA business must invest in each of these in order to continue to grow and succeed. At Midtown, we believe that investing in our people<\/em> is the most important investment we can make.\u201d<\/p>\n