![\"Life](\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Life-Fitness-300x68.png\")
Life Fitness: What We Live For<\/p>\nLife Fitness: What We Live For<\/p>\n
ROSEMONT, IL<\/strong> – Life Fitness, a global leader in commercial fitness equipment, announced that its parent company, Brunswick Corporation (NYSE: BC), has signed an agreement to acquire Germany\u2019s Indoor Cycling Group (ICG), a leading provider of indoor cycling equipment. Terms of the transaction were not disclosed. The transaction is subject to customary closing conditions and regulatory review and approval by the German competition authority. The approval is anticipated during the third quarter.<\/p>\n Upon completion of the transaction, ICG will become the latest acquisition to join the Company\u2019s leading health, fitness and well-being brand portfolio. The addition of ICG will further diversify the Life Fitness product offering, and further augment the company\u2019s diverse group exercise category.<\/p>\n \u201cWith ICG\u2019s innovative technology, expertise in cycling and talented team, we will be well-positioned to advance in the indoor cycling and group exercise categories,\u201d said Life Fitness President Chris Clawson. <\/p>\n \u201cAs the supplier of Life Fitness\u2019 existing group cycling bike, we have had a strong relationship with ICG for the past five years. Through this relationship we know that ICG\u2019s culture of innovation and customer-focused approach are a great fit for our team. We look forward to having the ICG group join the Life Fitness family,\u201d Clawson added.<\/p>\n Founded in 1995, ICG is headquartered in Nuremberg, Germany, and is the leading supplier of indoor cycling bikes through both direct and distributor channels. With a full line of bikes known for their aesthetics, design and integrated technologies, ICG is singularly focused on the indoor cycling business, making its products, technology and on-staff experts unmatched in the industry. <\/p>\n \u201cWe\u2019re thrilled to join the Life Fitness family and lead the effort to grow the business\u2019 cycling and group exercise offering,\u201d said Bernd Puerschel, ICG\u2019s founder and chief executive officer. Puerschel will remain in his position after the acquisition is completed and report to Clawson. \u201cThe Life Fitness family will be a great, natural fit for our team and we\u2019re eager to keep our efforts focused on further evolving our products and technologies which, when grouped with Life Fitness\u2019 existing products, will create an unparalleled group exercise portfolio.\u201d<\/p>\n The ICG product line will benefit from Life Fitness\u2019 expansive global distribution network, serving over 120 countries. \u201cICG is highly regarded in our industry,\u201d said Clawson. \u201cWe\u2019re eager to join it with our existing group exercise products such as Life Fitness SYNRGY360, Row GX Trainer and the Hammer Strength rigs and racks to provide a robust product portfolio for our global customers.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":" ROSEMONT, IL<\/strong> – Life Fitness, a global leader in commercial fitness equipment, announced that its parent company, Brunswick Corporation (NYSE: BC), has signed an agreement to acquire Germany\u2019s Indoor Cycling Group (ICG), a leading provider of indoor cycling equipment. Terms of the transaction were not disclosed. The transaction is subject to customary closing conditions and regulatory review and approval by the German competition authority. The approval is anticipated during the third quarter.<\/p>\n","protected":false},"author":1,"featured_media":236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[223,51],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/1728"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=1728"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/1728\/revisions"}],"predecessor-version":[{"id":1729,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/1728\/revisions\/1729"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/236"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=1728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=1728"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=1728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}