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Industry Leadership Council<\/p>\nIndustry Leadership Council<\/p>\n
BOSTON, MA<\/strong> – IHRSA has announced that content creation expert Ann Handley, will be the featured presenter at The ILC Summit – A Gathering of Global Leaders, sponsored by ABC Financial.<\/p>\n \u201cContent marketing and brand storytelling represent a vast opportunity for all businesses. That\u2019s especially true for the operators of fitness companies who have such great stories to tell\u201d said Ann Handley when speaking about her upcoming presentation, From Puny to Ripped: How to Inspire Great Marketing<\/em>.<\/p>\n Handley added, \u201cthe questions for fitness leaders are, How do we inspire our teams to create more robust, effective marketing? How do we up the quality of what we are producing? (And how do you define \u201cquality,\u201d anyway?).\u201d<\/p>\n Invitees of this special session will learn<\/p>\n Helen Durkin, Executive Vice President of Global Public Policy added, \u201cI had a chance to hear Ann speak this fall. I was a fan before her talk \u2013 two of her books ‘Content Rules’ and ‘Everybody Writes, Your Go-To Guide for Creating Ridiculously Good Content’ \u2013 are two of my favorites. Her talk was so good that I had to go up to her after and asked what she knew about the fitness industry. Ironically, I learned that back in the day, Ann was a writer for Club Industry. So not only is she an excellent speaker and writer and content marketer, but she knows the fitness industry, cool!\u201d.<\/p>\n Invitees of the ILC Summit and reception are asked to RSVP here<\/a>.<\/p>\n\n