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Daxko<\/p>\nDaxko<\/p>\n
BIRMINGHAM, AL<\/strong> – Daxko, a leading software provider for the health, fitness and wellness industry, announces plans to establish its headquarters in downtown Birmingham, a decision that underscores its commitment to the city as its global headquarters. Daxko\u2019s new headquarters, located at 1728 Third Avenue North, Birmingham, Alabama, 35203, will be the global hub and active center of innovation for Daxko\u2019s 850+ global employees, including its 130+ Birmingham-based employees.<\/p>\n As the company builds on its reputation as the premier SaaS company for health, fitness, and wellness across multiple segments, the new headquarters will create a central place for employees to connect, offer customers a world-class space to meet and explore solutions, and reconnect Daxko to its legacy as one of the South\u2019s earliest SaaS software company \u2013 all anchored in the vibrant culture of the Magic City.<\/p>\n \u201cDaxko was among the first technology companies to call Birmingham home, helping put the city on the map as a place where software companies could start and scale,\u201d said Jeff VanDixhorn, CEO, Daxko. \u201cAs the industry evolved, our focus stayed close to home, building technology trusted by nonprofit organizations that anchor communities and the gyms and studios that keep them moving, now powering 19,000 locations and 25 million members in 55 countries.\u201d<\/p>\n Daxko\u2019s downtown headquarters marks a new chapter built on the company\u2019s long legacy in Birmingham: stepping into downtown Birmingham\u2019s tech community as a visible, engaged steward of the talent and possibility here.<\/p>\n An Investment in Birmingham\u2019s Future<\/strong><\/p>\n Daxko will move all existing 130+ Birmingham-based positions to the City of Birmingham in April 2027 when the new office opens. The company projects its Birmingham-based team to grow up to 200+ over the next three years.<\/p>\n \u201cDaxko\u2019s products touch nearly every corner of health and wellness,\u201d said Mayor Randall Woodfin, City of Birmingham. \u201cIf you\u2019ve enjoyed a CrossFit workout, visited a yoga studio, or attended a class at your local YMCA, chances are you\u2019ve used their technology. Having a global company of this caliber choose downtown Birmingham as its headquarters is a tremendous vote of confidence in our city, and it\u2019s proof that Birmingham is where world-class businesses come to grow.\u201d<\/p>\n \u201cDaxko\u2019s move underscores the vital role connectivity and a vibrant urban core play in corporate relocation,\u201d said David Fleming, President and CEO of REV Birmingham. \u201cBy locating its headquarters alongside the existing innovation ecosystem in The Switch district, Daxko is strengthening downtown\u2019s appeal, helping drive continued growth, and benefiting from a location with high visibility and walkability.\u201d<\/p>\n REV Birmingham is a place-based revitalization and economic development nonprofit that supported site selection for Daxko\u2019s new downtown headquarters.<\/p>\n Why Birmingham Makes Sense for Daxko<\/strong><\/p>\n Daxko was founded in 1998 and is one of Alabama\u2019s first and most successful technology companies, demonstrating the talented workforce the region offers to fast-growing SaaS businesses as early as the late 1990s. Daxko is a pioneer of the Birmingham technology ecosystem.<\/p>\n When it became clear that Daxko had outgrown its current office space in Homewood, Alabama, the company took the opportunity to dream big about what location, proximity, and the culture downtown Birmingham could do to supercharge its mission to power wellness and improve lives.<\/p>\n The move comes as Daxko has been on a growth streak with the 2025 declaration of itself as an AI-first business and the 2026 acquisitions of Mumbai-based FitnessForce, a membership management platform built for multi-location, franchise, and international fitness operators, and Alaris, a childcare management software provider. As the company continues to expand, certain roles will be available only to Birmingham-based candidates, while other roles will give preference to Birmingham-based candidates.<\/p>\n Building for Daxko’s People<\/strong><\/p>\n Birmingham-based Daxko employees will work a hybrid schedule of two to three days per week in the office. Daxko employees will have access to an onsite fitness studio and state-of-the-art offices. A secure parking garage is attached to the building.<\/p>\n \u201cThis move is, in many ways, a homecoming,\u201d said Concetta Lewis, SVP, People, Daxko. \u201cDaxko helped establish Birmingham\u2019s earliest tech roots. Today, as the city\u2019s downtown has become a hub for innovation and talent, we\u2019re returning to be part of that energy. We\u2019re excited to invest in the same community that gave us our start and help build the city\u2019s reputation as a tech talent hub.\u201d<\/p>\n With Daxko\u2019s investment in downtown Birmingham as its global headquarters, the company\u2019s remote and international workforce will have a chance to visit the Magic City for company-wide and team-specific meetings.<\/p>\n Recommitting to Birmingham\u2019s Tech Ecosystem<\/strong><\/p>\n Daxko founder Tom Patterson and former CEO Dave Gray laid the foundation of the strong legacy Daxko enjoys today. Their work in building and scaling Daxko put the company on the map as a leader in the fitness software industry and an employer of choice in Birmingham and across the nation. In fact, Daxko alumni have gone on to found other notable ventures, including Fleetio, Airship, Partner Fleet, Grades First, Boulo Solutions, and Compose, among others.<\/p>\n To play its part in fostering the tech talent Daxko needs in Birmingham and to be a good neighbor, the company is committing to opening the new Daxko headquarters for community events and offering it as a showpiece for Birmingham. Daxko will be announcing several partnerships and events as a celebration of its grand opening in the months ahead.<\/p>\n Welcoming Daxko Customers to the Heart of Birmingham<\/strong><\/p>\n Daxko customers can expect the Birmingham headquarters to highlight the company\u2019s new product innovations via customer roundtables, prospect visits, and customer conferences, as well as host meetings for Daxko\u2019s Customer Advisory Boards.<\/p>\n \u201cLong before Birmingham\u2019s tech scene had a name for itself, Daxko was already writing the code,\u201d said Matt Popinski, Chief Customer and Payments Officer, Daxko. \u201cNow, as the city\u2019s innovation district comes into its own, we\u2019re bringing our headquarters back to the center of it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" BIRMINGHAM, AL<\/strong> – Daxko, a leading software provider for the health, fitness and wellness industry, announces plans to establish its headquarters in downtown Birmingham, a decision that underscores its commitment to the city as its global headquarters. Daxko\u2019s new headquarters will be the global hub and active center of innovation for Daxko\u2019s 850+ global employees, including its 130+ Birmingham-based employees.<\/p>\n","protected":false},"author":1,"featured_media":3242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[349],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/12722"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=12722"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/12722\/revisions"}],"predecessor-version":[{"id":12723,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/12722\/revisions\/12723"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/3242"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=12722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=12722"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=12722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}