{"id":1269,"date":"2016-01-21T01:00:22","date_gmt":"2016-01-21T06:00:22","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=1269"},"modified":"2016-01-27T17:52:58","modified_gmt":"2016-01-27T22:52:58","slug":"cybex-joins-life-fitness-brand-family","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/suppliers\/cybex-joins-life-fitness-brand-family\/","title":{"rendered":"Cybex Joins Life Fitness Brand Family"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Life-Fitness-300x68.png\" alt=\"Life Fitness: What We Live For\" width=\"300\" height=\"68\" class=\"alignnone size-medium wp-image-236\" srcset=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Life-Fitness-300x68.png 300w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Life-Fitness-200x46.png 200w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/Life-Fitness.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Life Fitness: What We Live For<\/p>\n<p><strong>ROSEMONT, IL<\/strong> &#8211; Life Fitness, a global leader in commercial fitness equipment, announced that Cybex will join the Company\u2019s family of leading fitness brands. The addition of Cybex expands Life Fitness\u2019 product portfolio, specifically bolstering its premium fitness equipment offering. Cybex International, Inc. was acquired by Life Fitness\u2019 parent company, Brunswick Corporation (NYSE: BC), for $195 million, subject to a working capital adjustment.<\/p>\n<p>\u201cThe addition of Cybex to our Life Fitness family brings one of the industry\u2019s most respected fitness brands to our world-leading portfolio,\u201d said Chris Clawson, Life Fitness president. \u201cAs we looked across the fitness industry, it was apparent that Cybex would be a great fit for Life Fitness because, like us, Cybex is committed to developing reliable, results-driven products that create exceptional customer experiences.&#8221;<\/p>\n<p>Founded in 1970 and headquartered in Medway, MA, Cybex offers a robust line of commercial cardiovascular and strength fitness equipment. The brand\u2019s cardio line-up includes treadmills and exercise bikes as well as the widely-acclaimed Arc Trainer. The comprehensive strength portfolio includes selectorized, plate-loaded, functional and free weight equipment. Cybex\u2019s products are manufactured in Owatonna, Minn. and Medway. <\/p>\n<p>\u201cWe\u2019re excited to add Cybex to our equipment offering \u2013 alongside Life Fitness, Hammer Strength, SCIFIT, InMovement and Brunswick Billiards \u2013 to give our collective customers the best product selection, service and support in the industry,\u201d Clawson said. \u201cThe combined expertise of Cybex and Life Fitness will establish an unsurpassed global industry standard in product leadership, innovation and customer experience.\u201d<\/p>\n<p>The Cybex product portfolio is expected to benefit from Life Fitness\u2019 expansive global distribution network serving over 120 countries. \u201cThe Cybex brand is one of the most highly regarded in our industry,\u201d said Clawson. \u201cWe\u2019re committed to further developing the brand globally as well as deepening the breadth of its product portfolio.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>ROSEMONT, IL<\/strong> &#8211; Life Fitness, a global leader in commercial fitness equipment, announced that Cybex will join the Company\u2019s family of leading fitness brands. The addition of Cybex expands Life Fitness\u2019 product portfolio, specifically bolstering its premium fitness equipment offering. Cybex International, Inc. was acquired by Life Fitness\u2019 parent company, Brunswick Corporation (NYSE: BC), for $195 million, subject to a working capital adjustment.<\/p>\n","protected":false},"author":1,"featured_media":236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[181,51],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/1269"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=1269"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/1269\/revisions"}],"predecessor-version":[{"id":1270,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/1269\/revisions\/1270"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/236"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=1269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=1269"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=1269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}