{"id":1264,"date":"2016-01-27T01:00:46","date_gmt":"2016-01-27T06:00:46","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=1264"},"modified":"2016-01-27T17:43:32","modified_gmt":"2016-01-27T22:43:32","slug":"ihrsa-webinar-discover-the-new-ways-people-buy","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/ihrsa\/ihrsa-webinar-discover-the-new-ways-people-buy\/","title":{"rendered":"IHRSA Webinar: Discover the New Ways People Buy"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/bill-mcbride.jpg\" alt=\"Bill McBride\" width=\"300\" class=\"alignnone size-full wp-image-1265\" \/>Bill McBride<\/p>\n<p>To understand how to best sell your offerings to prospective members, you first have to understand how they make purchasing decisions\u2014and their thought process may not be what you&#8217;d expect. Bill McBride, president and CEO of Active Wellness, will explain how people buy and how health club operators can use that knowledge to enroll new customers in his Thursday, February 11 webinar, \u201cUnselling: Discover the New Ways People Buy.\u201d<\/p>\n<p>Unselling, by definition, is honest seeking and sharing to build an ongoing relationship through collaboration. Products and services are utilized as part of the elements of mutual achievement, almost always resulting in increased business, repeat business, and referrals.<\/p>\n<p>\u201cTransitioning from only sales and marketing to programs and results is a big transition,\u201d McBride says. \u201cSpecialized studios and focused offerings are selling fitness experiences, energy, and results. Group camaraderie with HR technology is also proving to be an amazing motivator.\u201d <\/p>\n<p>The hour-long webinar will help health club operators: <\/p>\n<ul>\n<li>Discover how people now buy and learn how to enroll your best new customers.<\/li>\n<li>Learn how to optimize prospect motivation.<\/li>\n<li>Discover how to get ahold of the customer pulse.<\/li>\n<li>Learn how to determine what customers are looking for.<\/li>\n<li>Explore adaptation versus re-creation.<\/li>\n<li>Gain insight on coaching and customer service versus selling.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.ihrsa.org\/webinar-registration?__hssc=192510837.6.1453933673662&#038;__hstc=192510837.fb10dc602312d2ca88d985b523356cb6.1452723744592.1453838580760.1453933673662.4&#038;__hsfp=&#038;hsCtaTracking=0454879b-df32-46a6-9bd7-dd274caccd5d|b56f826a-d485-48a5-8192-2fefdaee249c\" target=\"_blank\">Click Here to Register<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To understand how to best sell your offerings to prospective members, you first have to understand how they make purchasing decisions\u2014and their thought process may not be what you&#8217;d expect. Bill McBride, president and CEO of Active Wellness, will explain how people buy and how health club operators can use that knowledge to enroll new customers in his Thursday, February 11 webinar, \u201cUnselling: Discover the New Ways People Buy.\u201d<\/p>\n","protected":false},"author":1,"featured_media":1265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[180,90],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/1264"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=1264"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/1264\/revisions"}],"predecessor-version":[{"id":1266,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/1264\/revisions\/1266"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/1265"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=1264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=1264"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=1264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}