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Peloton<\/p>\nPeloton<\/p>\n
NEW YORK, N.Y.<\/strong> – Pilates has long been a foundational pillar of fitness, and as demand for the modality continues to accelerate, Peloton is enhancing its R&D efforts in the category with the strategic acquisition of Sk\u014dp. As an early innovator in connected Pilates, Sk\u014dp brings foundational technologies and deep expertise that will build on Peloton\u2019s leadership in at-home Pilates, help us push further into strength and scale our comprehensive wellness ecosystem. <\/p>\n \u201cPilates is a category ripe for the same kind of experiential reinvention we brought to cardio,\u201d said Peter Stern, Peloton CEO. \u201cForm is everything in Pilates, so we are taking a purposeful approach to ensure we develop the most effective, safest, and fun experiences possible\u2014ones people will keep doing for life. Sk\u014dp adds differentiated technology and specialized knowledge to our R&D team so we can continue to empower people to live fit, strong, long and happy.\u201d<\/p>\n This strategic acquisition will support a central plank in the expansion of Peloton’s strength ecosystem, where the company continues to invest in both R&D and instructor talent. Driving this momentum is growing demand for Pilates, fueled by its reported benefits for flexibility, balance, mobility and more.* <\/p>\n In fact, Peloton Member engagement with its existing Pilates offering increased 48% year-over-year in Q3 alone, while the 2025 Sports and Fitness Industry Association (SFIA) Report confirms Pilates is the fastest-growing fitness modality in the US**, with participation surging nearly 40% over the last several years. Google search data shows that \u201cPilates\u201d is now the third most popular fitness search term behind Running and Yoga***. <\/p>\n Welcoming Sk\u014dp underscores Peloton\u2019s commitment to developing the world\u2019s best wellness experiences and reinforces our multi-year innovation agenda of becoming the global leader in connected fitness and wellness. <\/p>\n","protected":false},"excerpt":{"rendered":" NEW YORK, N.Y.<\/strong> – Pilates has long been a foundational pillar of fitness, and as demand for the modality continues to accelerate, Peloton is enhancing its R&D efforts in the category with the strategic acquisition of Sk\u014dp.<\/p>\n","protected":false},"author":1,"featured_media":2114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[253],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/12364"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=12364"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/12364\/revisions"}],"predecessor-version":[{"id":12365,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/12364\/revisions\/12365"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/2114"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=12364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=12364"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=12364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}