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Peloton<\/p>\nPeloton<\/p>\n
NEW YORK, N.Y.<\/strong> – Peloton Interactive, Inc. (NASDAQ: PTON) announces a global partnership with Spotify to bring its premier fitness and wellness content to hundreds of millions of Spotify Premium subscribers as part of Spotify\u2019s new fitness category. This collaboration represents a significant leap in Peloton\u2019s international exposure, enabling people in most countries where Spotify is available to access Peloton\u2019s gold-standard instruction.<\/p>\n Peloton sits at the epicenter of fitness and entertainment, with a renowned roster of instructors who are already global icons, a loyal community of millions and a beloved brand. An undisputed leader in digital fitness and wellness, Peloton is now leveraging these assets to further scale its impact by bringing more than 1,400 Strength, Pilates, Barre, Yoga, Stretching, Meditation, Floor Cardio, and Outdoor run and walk classes to Spotify\u2019s expansive platform.<\/p>\n \u201cWe\u2019ve always believed that the best workout is the one you actually do, which is why accessing world-class fitness content should be as easy as tuning into your favorite Spotify playlist. With this partnership, we are instantly activating a global footprint that makes the magic of Peloton accessible to Spotify Premium subscribers anywhere,\u201d said Peloton\u2019s Chief Commercial Officer, Dion Camp Sanders. \u201cAs we continue to forge a path deeper into wellness, our work with Spotify is just our latest move to expand our reach and capture new revenue streams through Peloton\u2019s unmatched experience, content and instruction.\u201d <\/p>\n Starting today, a curated collection of Strength, Pilates, Barre, Yoga, Stretching, Meditation, Floor Cardio, and Outdoor classes will be available within Spotify\u2019s new Fitness category for Premium subscribers. The content library within the new experience includes English, Spanish and German language classes, led by the company\u2019s renowned roster of fan-favorite instructors. New content from the diverse group of instructors and modalities will be added to the experience regularly. <\/p>\n \u201cFor nearly two decades, Spotify has been the soundtrack to the world\u2019s workouts,\u201d said Roman Wasenm\u00fcller, VP, Global Head of Podcasts, Spotify. \u201cBut listening was only the beginning. Today, we are expanding Spotify to become a true daily wellness companion. By bringing Peloton directly into our video and audio ecosystem, we are investing in a future where Spotify isn\u2019t just where you spend your time\u2014it\u2019s where you go to build momentum, improve your wellbeing, and get more out of every day.\u201d<\/p>\n Additionally, this partnership reinforces Peloton\u2019s shift toward a more diversified business model. By meeting millions of consumers on a platform they already use and trust, Peloton is building brand equity and long-term value in previously untapped international markets, making the Peloton experience more accessible and driving growth by leveraging the company’s floor-based and outdoor modalities and wellness content. <\/p>\n","protected":false},"excerpt":{"rendered":" NEW YORK, N.Y.<\/strong> – Peloton Interactive, Inc. (NASDAQ: PTON) announces a global partnership with Spotify to bring its premier fitness and wellness content to hundreds of millions of Spotify Premium subscribers as part of Spotify\u2019s new fitness category. This collaboration represents a significant leap in Peloton\u2019s international exposure, enabling people in most countries where Spotify is available to access Peloton\u2019s gold-standard instruction.<\/p>\n","protected":false},"author":1,"featured_media":2114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[253],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/12241"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=12241"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/12241\/revisions"}],"predecessor-version":[{"id":12242,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/12241\/revisions\/12242"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/2114"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=12241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=12241"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=12241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}