{"id":11998,"date":"2026-01-28T02:00:57","date_gmt":"2026-01-28T07:00:57","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=11998"},"modified":"2026-02-03T21:25:58","modified_gmt":"2026-02-04T02:25:58","slug":"vasa-fitness-appoints-chris-tarrant-as-chief-growth-officer","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/chains\/vasa-fitness-appoints-chris-tarrant-as-chief-growth-officer\/","title":{"rendered":"VASA Fitness Appoints Chris Tarrant as Chief Growth Officer"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/VASA-Fitness-300x66.jpg\" alt=\"\" width=\"300\" height=\"66\" class=\"alignnone size-medium wp-image-11562\" srcset=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/VASA-Fitness-300x66.jpg 300w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/VASA-Fitness-200x44.jpg 200w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/VASA-Fitness-768x170.jpg 768w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/VASA-Fitness-800x177.jpg 800w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/VASA-Fitness.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>VASA Fitness<\/p>\n<p><strong>GREENWOOD VILLAGE, CO<\/strong> &#8211; VASA Fitness, one of the nation&#8217;s leading high-value, low-price fitness club operators, announces the appointment of Chris Tarrant as Chief Growth Officer. A longtime VASA Board Member, Tarrant brings more than 30 years of experience leading market planning, real estate, design, construction and development initiatives for some of the world&#8217;s most respected consumer brands. His appointment marks an important step in strengthening VASA&#8217;s leadership as the company continues to grow and expand nationally.<\/p>\n<p>In his role as Chief Growth Officer, Tarrant will lead VASA&#8217;s Real Estate and Development teams, partnering closely across the organization to support continued expansion and advance the company&#8217;s long-term growth strategy. His deep expertise in site selection, market planning, construction oversight, and scalable development will be critical to ensuring VASA grows consistently and efficiently across markets.<\/p>\n<p><strong>Chris Tarrant, Chief Growth Officer:<\/strong><\/p>\n<p>Chris is a visionary leader with more than three decades of experience shaping growth strategies for iconic, multi-unit brands, including McDonald&#8217;s, Krispy Kreme, Panera Bread, and Starbucks, where he helped lead large-scale national expansion and market leadership. Most recently, Chris served as Chief Development Officer at Sweetgreen, leading the company&#8217;s real estate, design, and development initiatives and scaling the brand nationally while advancing sustainable design and operational efficiency aligned with its mission and values.<\/p>\n<p>At VASA, Chris brings a proven ability to balance ambitious growth with operational rigor, helping the company expand thoughtfully while preserving the high-quality club experiences members expect. A recognized leader in his field, Chris is also passionate about mentoring future leaders and fostering a culture of collaboration, innovation, and excellence.<\/p>\n<p>&#8220;Chris brings a rare combination of strategic vision, operational rigor, and hands-on development expertise,&#8221; said Rich Nelsen, Chief Executive Officer of VASA Fitness. &#8220;Having already served as a trusted board member, he knows our business and culture well. As Chief Growth Officer, his leadership will be instrumental as we continue to expand into new markets and build a strong, sustainable foundation for VASA&#8217;s next phase of growth.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>GREENWOOD VILLAGE, CO<\/strong> &#8211; VASA Fitness, one of the nation&#8217;s leading high-value, low-price fitness club operators, announces the appointment of Chris Tarrant as Chief Growth Officer. A longtime VASA Board Member, Tarrant brings more than 30 years of experience leading market planning, real estate, design, construction and development initiatives for some of the world&#8217;s most respected consumer brands. His appointment marks an important step in strengthening VASA&#8217;s leadership as the company continues to grow and expand nationally.<\/p>\n","protected":false},"author":1,"featured_media":11562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[430],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11998"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=11998"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11998\/revisions"}],"predecessor-version":[{"id":11999,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11998\/revisions\/11999"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/11562"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=11998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=11998"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=11998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}