{"id":11902,"date":"2025-12-03T00:00:07","date_gmt":"2025-12-03T05:00:07","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=11902"},"modified":"2025-12-08T19:10:56","modified_gmt":"2025-12-09T00:10:56","slug":"hfa-participates-in-wellness-fitness-latam-to-elevate-fitness-across-mexico","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/ihrsa\/hfa-participates-in-wellness-fitness-latam-to-elevate-fitness-across-mexico\/","title":{"rendered":"HFA Participates in Wellness &#038; Fitness LATAM to Elevate Fitness Across Mexico"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/The-Health-and-Fitness-Association-300x72.png\" alt=\"The Health and Fitness Association\" width=\"300\" height=\"72\" class=\"alignnone size-medium wp-image-10014\" srcset=\"http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/The-Health-and-Fitness-Association-300x72.png 300w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/The-Health-and-Fitness-Association-200x48.png 200w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/The-Health-and-Fitness-Association-768x185.png 768w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/The-Health-and-Fitness-Association-800x192.png 800w, http:\/\/www.clubinsideronline.com\/news\/wp-content\/uploads\/The-Health-and-Fitness-Association.png 836w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>The Health and Fitness Association<\/p>\n<p><strong>BOSTON, MA<\/strong> &#8211; Health &#038; Fitness Association President and CEO Liz Clark, together with Board Member Maria Gonzalez, presented at the Wellness &#038; Fitness LATAM event. This marked the first time the HFA partnered with Maxwell Productions on the gathering, which took place November 20 \u2013 21 in Guadalajara, Mexico.<\/p>\n<p>\u201cWellness &#038; Fitness LATAM was a vibrant event that highlighted Mexico\u2019s growth potential,\u201d says Clark. \u201cOur partnership on the event gives HFA a tremendous opportunity to help strengthen the fitness ecosystem in Mexico and across Latin America.\u201d<\/p>\n<p>Clark spoke about the work of HFA, the association\u2019s collaboration with national federations, its increased research output, and the potential of the Mexican and broader Latin American market. Gonzalez, who is also CEO of Club Fitness Greensboro, offered insights from the 2025 HFA Global Report and the 2024 LATAM Consumer Survey, with a focus on the performance and behaviors shaping the industry in Latin American countries.<\/p>\n<p>\u201cThe response to the insights from the 2025 HFA Global Report and the 2024 LATAM Consumer Survey was energizing. The passion and engagement from leaders across the region reaffirmed the extraordinary opportunity ahead. Latin America is ready to innovate, grow, and lead\u2014and the conversations in Guadalajara made that clear,\u201d Gonzalez says.<\/p>\n<p>The two also participated in the SuperWomen Leadership program, one of the most well-received components of the event. The program included roundtable discussions, an on-stage interview in which Gonzalez interviewed Clark about her leadership journey, and a panel featuring female leaders from across the region. These conversations highlighted the importance of elevating women\u2019s voices and leadership pathways within the fitness and wellness industry.<\/p>\n<p>\u201cI was honored to speak about my journey as a woman in a leadership role within the industry,\u201d Clark says. \u201cMy hope is that the experiences I shared will inspire other women to seek out and embrace opportunities to become leaders.\u201d<\/p>\n<p>Other topics of discussion at the event\u2014which spanned three lecture halls, four workshop rooms, and a trade show\u2014included how to become an expert in AI and technology, leading resilient and profitable clubs, best wellness practices, navigating your career, the role of leadership in professional growth, biohacking, member experience design, and strategies for expansion and growth in the fitness industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>BOSTON, MA<\/strong> &#8211; Health &#038; Fitness Association President and CEO Liz Clark, together with Board Member Maria Gonzalez, presented at the Wellness &#038; Fitness LATAM event. This marked the first time the HFA partnered with Maxwell Productions on the gathering, which took place November 20 \u2013 21 in Guadalajara, Mexico.<\/p>\n","protected":false},"author":1,"featured_media":10014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[682],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11902"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=11902"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11902\/revisions"}],"predecessor-version":[{"id":11903,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11902\/revisions\/11903"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/10014"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=11902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=11902"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=11902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}