{"id":11791,"date":"2025-10-23T00:00:18","date_gmt":"2025-10-23T04:00:18","guid":{"rendered":"http:\/\/www.clubinsideronline.com\/news\/?p=11791"},"modified":"2025-10-28T19:42:26","modified_gmt":"2025-10-28T23:42:26","slug":"daxko-broadens-boutique-fitness-market-offering-with-acquisition-of-exercise-com","status":"publish","type":"post","link":"http:\/\/www.clubinsideronline.com\/news\/suppliers\/daxko-broadens-boutique-fitness-market-offering-with-acquisition-of-exercise-com\/","title":{"rendered":"Daxko Broadens Boutique Fitness Market Offering with Acquisition of Exercise.com"},"content":{"rendered":"

\"Daxko\"Daxko<\/p>\n

BIRMINGHAM, AL<\/strong> – Daxko, a leading software and integrated payments provider in the health and wellness industry, announces its acquisition of Exercise.com, a proven fitness management platform trusted by thousands of studios, coaches and personal trainers worldwide.<\/p>\n

The acquisition advances Daxko\u2019s strategy to serve fitness entrepreneurs across every business model\u2014boutique, hybrid, and online\u2014by combining scale, innovation, and data-driven insight. By uniting Daxko\u2019s infrastructure and market reach with Exercise.com\u2019s innovation and boutique market depth, the company is creating more ways for fitness entrepreneurs and their members to thrive.<\/p>\n

\u201cThis acquisition reinforces our commitment to serving fitness businesses of every size and model, from independent studios to multi-location clubs,\u201d said Jeff VanDixhorn, Chief Executive Officer of Daxko. \u201cExercise.com\u2019s proven platform and team align perfectly with our strategy to help fitness organizations thrive while improving the lives of the people and communities they serve.\u201d<\/p>\n

Exercise.com will continue delivering the same trusted platform, team, and customer experience, now backed by Daxko\u2019s resources and expertise to accelerate innovation and scale.<\/p>\n

\u201cThe future of boutique fitness belongs to the platforms that help owners run smarter, connect deeper, and grow faster,\u201d said Joel Ohman, Founder and CEO of Exercise.com. \u201cWe\u2019ve built a strong foundation for that vision, and joining Daxko, a recognized leader in fitness, gives us the reach, resources, and go to market strength to take it further\u2014bringing more value to fitness professionals and their members.\u201d<\/p>\n

Together, the two companies will connect coaching, operations, and payments into a single, data-driven ecosystem that helps fitness businesses measure results and grow faster.<\/p>\n

\u201cExercise.com has created an exceptional platform that serves the evolving needs of boutique fitness businesses,\u201d said Aldor H. Delp, President of Boutique Fitness at Daxko. \u201cWith Daxko\u2019s reach and investment, we\u2019ll help this technology scale faster and deliver even greater impact for studios, coaches, and hybrid fitness models.\u201d<\/p>\n

Building on the recent integrations of Vision and ARC, this acquisition reinforces Daxko\u2019s strategy to unify and strengthen the fitness technology ecosystem. Together, these moves reflect Daxko\u2019s commitment to creating a seamless network of solutions that help fitness businesses grow, operate efficiently, and make a lasting impact in their communities.<\/p>\n

Vista Point Advisors acted as the exclusive financial advisor to Exercise.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

BIRMINGHAM, AL<\/strong> – Daxko, a leading software and integrated payments provider in the health and wellness industry, announces its acquisition of Exercise.com, a proven fitness management platform trusted by thousands of studios, coaches and personal trainers worldwide.<\/p>\n","protected":false},"author":1,"featured_media":3242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[349],"_links":{"self":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11791"}],"collection":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/comments?post=11791"}],"version-history":[{"count":1,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11791\/revisions"}],"predecessor-version":[{"id":11792,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/posts\/11791\/revisions\/11792"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media\/3242"}],"wp:attachment":[{"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/media?parent=11791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/categories?post=11791"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clubinsideronline.com\/news\/wp-json\/wp\/v2\/tags?post=11791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}